HipCricket has launched a Hispanic mobile marketing network. It is made up of various Hispanic media properties and will enable brand marketers to deliver highly targeted mobile marketing programs directly to the handsets of opted-in mobile users who are part of the $860 billion Hispanic consumer market more»

Latin-Pak , a 12 year old Hispanic Direct Marketing firm in the US, has announced that it has started offering Hispanic Mobile Advertising. The new service will allow Latin-Pak’s clients to target Hispanic consumers via SMS, WAP and MMS. more»

M:Metrics reported that English-speaking Hispanics are one of the most active market segments for mobile content consumption. Over 70 percent consume mobile content, compared with less than 50 for the market in general. more»