HipCricket has launched a Hispanic mobile marketing network. It is made up of various Hispanic media properties and will enable brand marketers to deliver highly targeted mobile marketing programs directly to the handsets of opted-in mobile users who are part of the $860 billion Hispanic consumer market

Bustos Media, Lotus Communications and Davidson Media Group are among the first media companies to join the network. These represent more than 50 radio and television stations, nearly one million listeners and viewers. Brand marketers will be able to choose the markets, stations and the demographics in order to efficiently target their audience.

“The Hispanic market represents an unprecedented opportunity for broadcasters and brands because of its large and growing population, enormous purchasing power and great consumer loyalty,” said Ivan Braiker, chief executive officer of HipCricket. “Hispanics are also among the earliest and fastest adopters of mobile technology, so the ultimate way to meaningfully engage with this community is through mobile marketing.”

One of the nation’s most rapidly-growing demographics, Hispanics are heavy users of mobile technology and text messaging. In a recent Mobile Marketing Association study, 32 percent of Hispanic consumers indicated that they were moderately or highly receptive to mobile marketing messages.

“Mobile marketing solutions from HipCricket will help us to connect with our audience in ways we never thought possible,” said Peter Davidson, president/founder of Davidson Media Group. “The company offers a flexible, easy to use platform for delivering customized messages to Hispanic audiences.”

See the full release here.

Other Posts on Hispanic Marketing:
Latin-Pak Launches Mobile Advertising.
Young Hispanics a “golden opportunity” for mobile advertising says M:Metrics.