The Mobile Marketing Association (MMA) has announced they are seeking public feedback on their Guidelines for Bluetooth Marketing. The guidelines are a set of recommendations and best practices intended for companies that want to use Bluetooth based marketing techniques within their mobile marketing programmes.

Currently the guidelines refer to Bluetooth-based marketing, with future versions planned to cover other technologies such as Wi-Fi, Near-Field Communications (NFC) and location-based services.

Check out these bluetooth campaign examples from major brands in the MobiAD News Campaign Watch:

To enter your comments, you can use the MMA public forum. Comments will be open until 5pm GMT, September 26, 2008, with the release of the updated guidelines planned for late October 2008

Read the MMA press release here.