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Hachette Filipacchi Media U.S. Builds Mobile Capabilities


Hachette Filipacchi Media U.S. (HFM) announced that it has partnered with mobile ad network company Quattro to handle ad sales in the US market.

The deal will see Quattro becoming the sole external seller of HFM inventory in the US, alongside the HFM internal sales team. Quattro has already developed the re-designed mobile destinations of six of HFM U.S.’s brands including Car and Driver, ELLE, ELLEgirl, ELLEgirl Latina, Premiere and Woman’s Day.

HFM’s enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The brands fall into six main sectors: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman’s Day and Woman’s Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision).

Read the full press release.

01.10.2008    Tags: ,
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