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CNBC Picks Microsoft For Mobile Advertising

cnbc_msft.gifMicrosoft Corp. and CNBC announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising on CNBC.com’s U.S. mobile sites.

This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. and is an extension of the companies’ online advertising collaboration announced last December.

From the publisher CNBC’s perspective, this deal will enable them to generate additional revenue from the 1.1 million unique monthly visitors that come to their sites, and to offer a more complete package to brands. Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising campaign in which Microsoft will serve mobile display ads.

Elisabeth Sami, senior vice president for business development of CNBC said “with real-time quotes and breaking news alerts, CNBC has one of the fastest-growing business and financial mobile WAP sites with over 10 million page views in the last 30 days. We are excited to extend our advertising alliance to include mobile and offer our advertisers further flexibility and a new level of customization.”

Read the complete press release.


17.10.2008    Tags: ,
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