America’s most popular morning televison program, The Today Show, has launched an iPhone application in partnership with Zumobi. The app will offer millions of consumers access to the program’s leading news, entertainment and lifestyle content, right from their mobile device.

By bringing the popular TV show to mobile, NBC and MSNBC are also expanding the marketing opportunities for advertisers.

“This fun new app lets millions of consumers stay connected to the lifestyle content they love, even when they’re on the go,” said Catherine Captain, general manager of TODAYshow.com. “The mobile app also presents another way for marketers to reach our highly engaged audience on another platform.”

The iPhone application is being marketed on the TODAYshow.com site with standard banner ads. It can be downloaded from the iTunes App Store.

The free application delivers videos, top stories and photos from popular TODAY topics, including interviews with newsmakers and features on health, food and wine, entertainment, relationships and fashion. Here are some screen shots from the app which give an idea of the content.