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Coke To Advertise In Popular iPhone Game

coke-can.gifGamevil, the LA based mobile games publisher, has announced an extension of their partnership with the Coca-Cola company.

A new version of their best selling Baseball Superstars game will include Coke ads throughout the stadium.


The Baseball Superstars series, GAMEVIL’s top franchise, has sold more than 9 million copies worldwide since its launch, establishing itself as one of the best selling mobile baseball games in the market.

In-game advertising in mobile has definitely been a growing sector of the advertising industry, with brands finding it a great way to connect with certain segments of the mobile population.

gamevil_branding.jpg
Coke ads in Baseball Superstars game

Young Soo Choi, Senior Manager of New Business and Alliances from GAMEVIL comments, “The relationship with Coca-Cola has been phenomenal. We are extremely pleased with the strategic relationship in Korea so far, and wanted to further expand it worldwide. The in-game advertisement on Baseball Superstars 2009 is just a small beginning of the collaboration between the two parties.”

Also of interest:

Consumer Insight Study – Fast Food, PC’s, TV, And Cinema (Greystripe)

IBM: Beyond Advertising 2009

NBC Universal Partners With Greystripe For Ad-Supported Games

gamevil_pitch.jpg


12.05.2009    Tags: , ,
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