Gamevil, the LA based mobile games publisher, has announced an extension of their partnership with the Coca-Cola company.

A new version of their best selling Baseball Superstars game will include Coke ads throughout the stadium.

The Baseball Superstars series, GAMEVIL’s top franchise, has sold more than 9 million copies worldwide since its launch, establishing itself as one of the best selling mobile baseball games in the market.

In-game advertising in mobile has definitely been a growing sector of the advertising industry, with brands finding it a great way to connect with certain segments of the mobile population.

Coke ads in Baseball Superstars game

Young Soo Choi, Senior Manager of New Business and Alliances from GAMEVIL comments, “The relationship with Coca-Cola has been phenomenal. We are extremely pleased with the strategic relationship in Korea so far, and wanted to further expand it worldwide. The in-game advertisement on Baseball Superstars 2009 is just a small beginning of the collaboration between the two parties.”

Also of interest:

• Consumer Insight Study – Fast Food, PC’s, TV, And Cinema (Greystripe)

• IBM: Beyond Advertising 2009

• NBC Universal Partners With Greystripe For Ad-Supported Games