Gamevil, the LA based mobile games publisher, has announced an extension of their partnership with the Coca-Cola company.
A new version of their best selling Baseball Superstars game will include Coke ads throughout the stadium.
The Baseball Superstars series, GAMEVIL’s top franchise, has sold more than 9 million copies worldwide since its launch, establishing itself as one of the best selling mobile baseball games in the market.
In-game advertising in mobile has definitely been a growing sector of the advertising industry, with brands finding it a great way to connect with certain segments of the mobile population.
Young Soo Choi, Senior Manager of New Business and Alliances from GAMEVIL comments, “The relationship with Coca-Cola has been phenomenal. We are extremely pleased with the strategic relationship in Korea so far, and wanted to further expand it worldwide. The in-game advertisement on Baseball Superstars 2009 is just a small beginning of the collaboration between the two parties.”
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