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Snoop Dogg Launches Album On Mobile

snoop_dogg_head.jpgRap mogul Snoop Dogg has launched his latest album with a strong mobile component to engage fan interest.

Snoop Dogg partnered with mobile entertainment platform company Myxer to promote his latest release – called More Malice – by providing exclusive branded video content to Myxer’s fan base.


Myxer currently represents over 30 million unique users that come to the site to download entertainment content. The promotion saw Myxer creating a More Malice content channel especially for the launch. Snoop Dog utilized this channel to deliver exclusive behind the scene mobile entertainment video content about the album release as well as a mini movie Malice N Wonderland to the millions of music and hip-hop fans on Myxer’s platform.

“These days its all about the artist interacting with the fans directly,” said Snoop Dogg. “I know what my fans want and now with Myxer I can give them what they want and need by delivering the best content straight into their hands, giving them exclusive content, and what they can expect to see on my upcoming More Malice album.”

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This More Malice content channel also include ringtones and wallpapers, and was promoted by embeddable widgets that featured on numerous major music and hip-hop websites as well as on Snoop’s various social networking platforms.

“It is becoming clearer by the day, that artists’ fans want to use their mobile phone as the connection vehicle to their favourite artists. We recently launched MobileStage as a free, customizable mobile web site for artists and the response has been great.” said Myk Willis, CEO of Myxer.

To read the full Press Release please click HERE


13.04.2010    Tags: , ,
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