According to a study by MediaPost’s Center For Media Research and digital research firm Insight Express, 82% of brands and agencies have plans to boost their mobile ad budgets in the next year.

The planned increases are significant, with 3 in 10 planning to increase spending by 31% or more.

In addition, 4 in 10 planned to increase their budget by up to 31% and 15% expected no change. Only 3% planned to cut their mobile advertising budget.

The figures also showed that half of current budget comes from Online, 35% from cross-platform, 27% from a “mobile specific budget” and 8% from TV.

With the current hype surrounding apps it is not surprising that branded applications are showing the most interest from advertisers (47%), followed by mobile video (44%) and coupons (39%).

Interestingly when it came to ROI, it was the less fashionable formats that had the advertisers favor with mobile coupons (36%) followed by text links and banners (26%).

To read the Media Post article please click HERE