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Social Networking The NIKE Way
True City – make the hidden visible


It seems as though the Nike brand has always been about more than just sportswear and sneakers. People are passionate about the brand, and with products like the Nike Plus, Nike has become a regular part of their customers’ lives.

Now Nike is taking this one step further with their mobile app campaign Nike True City. This is a location-based city guide – with a social media component – for six of Europe’s most interesting cities, all done with Nike style and flair. Check it out. more»
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