Proximity marketing using Bluetooth has been around for several years, and has found success in certain environments.
This report is based on a study of 1,000 UK consumers and their views on Bluetooth and Bluetooth marketing. It offers marketers an independent report on the use of Bluetooth as a channel to deliver rich media as part of a multi-channel marketing campaign. more»
T-Mobile has announced that it will trial “proximity marketing” at several of its London locations in an effort to bring more people into the stores.
Bluetooth tags will be installed in six T-Mobile stores by Hypertag, a provider of proximity solutions.