OfferMobi has launched the first “pay-per-call” performance-marketing network in the US for the mobile market.
The service allows advertisers to generate, track and compensate for high quality leads received through phone calls. more»
CPA – Cost Per Action – is a relatively new type of ad pricing that is starting to make some headway in the mobile world. In CPA, there is no risk for the advertiser, as they only pay when a consumer completes an agreed transaction.
Recently Greystripe ran a special CPA ad program for mobile app developers, where they charged $0.99 per download, regardless of how many impressions or clicks it took to get the download. more»