When Hong Kong International Airport opened a new wing, they wanted to do something special to highlight the interactive screens in the terminal. So they launched a competition among Hong Kong agencies, with the prize being the use of the screens for the initial two month period.
The winning entry was the “Say Goodbye” campaign, put together by Ogilvy and The Hyperfactory for client Motorola. more»
The IBM Institute for Business Value has published a very interesting report titled “Beyond Advertising – Choosing A Path To The Digital Consumer“.
The report is a survey of 2,800 marketing professionals across six countries with conclusions about how ‘digitally-savvy’ consumers have become in a short space of time. It discusses how the traditional distinctions between advertising and marketing have blurred, and how companies must move beyond traditional advertising to combine granularity of targeting and measurement with cross-platform integration. (available for download) more»
The Mobile Marketing Association has announced it will support the Three Screen Trial that is to be conducted by ioglobal. For the first time, user response to branded content delivered on both mobile and PC platforms will be correlated with television viewing data. more»
To publicize the launch of its new ‘Team Signature’ line of shoes, Adidas ran an integrated campaign which featured some of the biggest NBA stars teaching young players the value of playing as a team. The campaign included TV, in-store, print, online, and mobile components. more»