Blyk, the Ad-funded MVNO targeted at the 16-24 age range, has released its first set of results. The results show early promise for the Blyk business model, claiming that up to 43% of their customers are clicking through to the ads. more»

Microsoft corp. has announced that it has started accepting advertisements on its MSN mobile portal. US customers will now see banner and text ad placements that conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association. more»

Clear Channel Outdoor and Qwikker have announced that they have signed an agreement to build an interactive digital network to deliver mobile content over Bluetooth. more»

Limbo, a mobile entertainment community, has announced that it has passed the 1 million registered members in the US. It also announced that it delivers over 20 million messages every month. more»

During the last few weeks of 2007 several deals have been announced for companies in the mobile advertising space, including Modiv Media, mGinger, Call Genie, Mobile Posse and Square Loop. more»

Ad Infuse has released detailed information about their work with Swisscom on two ad-enable video streaming service pilots. The video channels were launched on Swisscom’s Vodafone Live! portal, and have yielded interesting insight into consumer reaction to mobile video ads and content consumption. more»

Land Rover and AdMob Announce Results of Campaign on iPhone

Land rover has announced the results of its mobile advertising campaign using AdMob’s iPhone ad unit. The campaign is the first to use AdMob’s iPhone ad unit specifically to reach high net worth individuals. more»

The Mobile Marketing Association (MMA) has released its Mobile Advertising Guidelines tailored specifically for the Asia-Pacific (APAC) region. more»

At the recent “Engage 4 Mobile” conference, sponsored by the IAB, Jim Cook of MobiAD News gave a presentation on the overall state of the mobile industry, and an overview of the mobile advertising value chain. Download the presentation here. more»

The Mobile Marketing Association (MMA) has released the latest edition of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services in the United States. more»

Advertisers meet the Mobile Industry,
and IAB launches Mobile Council

At the very successful inaugural Engage 4 Mobile conference held in London recently, representatives from the advertising industry and the mobile industry met to talk about the burgeoning mobile advertising business. Read a summary of the key points raised by operators, agencies, and technology companies. more»

M:Metrics has released an updated report on the the use of SMS advertising in US and Europe. This report, which covers a 3-month period ending 30 September, 2007, details the use of SMS for advertising in the US, France, Italy, Spain, Germany, and the UK. more»

Social networking website MySpace has launched a free ad-funded mobile version. At present, MySpace mobile had been a premium subscription based service and worked on AT&T and Helio. The new service will work on all US mobile carriers and will enable users to send and receive messages and friend requests, comment on pictures, post bulletins, update blogs and find and search for friends. more»

The Mobile Marketing Association (MMA) has announced the results of its third-annual Mobile Attitude and Usage Study. The study gives insights into overall consumer mobile usage by demographic group, awareness and usage of mobile phone features and services, and interest in and concerns about specific applications. more»

Yahoo has announced agreements to provide mobile Internet search services to nine Asian mobile operators, bringing Yahoo’s oneSearch distribution partnership total to 20 mobile operators worldwide. more»

Rhythm NewMedia has announced a deal with Vodafone Spain to deliver personalized ads to Vodafone Spain’s 3G subscribers. The new advertising service is to be used by 10 Spanish brands participating in the four month long “Vodafone Spain Mobile Marketing Discovery Program”. more»

Interview with Paul Goode
Vice President, M:Metrics

“Measurement” and “Metrics” are topics that agencies and advertisers discuss frequently, and are often cited as key requirements for the growth of mobile advertising. M:Metrics is a company that is completely focused on this area. In this interview, we speak to Paul Goode, VP of New Products to understand what these services are, what information is available, and what are some of the key trends he sees. more»

Following on from an announcement of live services in the Czech Republic, Amobee Media Systems has announced that Vodafone has made a minority investment in the company. Vodafone joins Sequoia Capital, Accel Partners and Globespan in funding Amobee through its next stage of development. more»

Zad Mobile, in partnership with Smart Communications, has announced the launch of a range of mobile advertising services in the Philippines. Smart is the largest mobile operator in the Philippines, with over 28 million subscribers. more»