Advertiser Perceptions has released the results of their “Wave 8” survey of marketers and media buyers. The results give an interesting insight into the plans and attitudes of the advertising community. more»

Microsoft has recently made public statements demonstrating its intention to become a more serious player in the advertising business by providing ways for brands to communicate with consumers beyond existing banner ads and search ads. more»

The IAB (Internet Advertising Bureau) UK has released a new report Mobile Advertising: The Emerging UK Market which gives a complete overview on mobile advertising – what formats are available, how they work, challenges and barriers, and case studies.

Download this interesting report! more»

Cox Communications (a major player in the US cable TV market) has announced that following a successful trial, it is rolling out a mobile advertising text message service. The trial which was held in northern Virginia, San Diego, New England and Las Vegas involved adding a text number to Cox’s TV ads. more»

Seven British football clubs have launched Bluetooth marketing drives in and around their home stadiums during matches. The service will be run by Bluepod Media who will be allowed to create and distribute branded content to the spectators. more»

Microsoft has announced that it has made an offer to acquire Norwegian company Fast Search and Transfer (FAST). FAST is a leading provider of enterprise search, and the move signals Microsoft’s commitment to continue to compete in the highly competitive search business. more»

Renault has recently completed a two stage mobile marketing campaign for its special edition Renault Twingo by Nokia. The campaign was run by Paris based SBW/FollowCom and included Bluetooth, Web to Mobile, SMS games and a mobile promotional site. more»

M:Metrics has released an updated report on the the use of SMS advertising in US and Europe. This report, which covers a 3-month period ending 30 November, 2007, details the use of SMS for advertising in the US, France, Italy, Spain, Germany, and the UK. more»

Mobile Commerce supplies all the UK operators with mobile local search solutions and a couple of years ago entered the mobile search market by working with Yahoo!. Mobile Commerce provides the middleware that links keywords from any WAP site with the Yahoo! sponsored listings. The key customer is Orange but many other WAP sites appear to have adopted the solution.

The Internet Advertising Bureau is the trade association for the internet and mobile marketing industry. Online and mobile represent the most exciting and fastest growing advertising media. Our job at the IAB is simple; we work with our members to ensure marketers can easily identify the best role for online and mobile and help them engage their customers and build their brands, through a combination of resources and events.

May 27-30, 2008
Sydney, Australia

Mobile Content World Australasia 2008 is an executive level commercial conference focusing on the business of mobile content and entertainment. It is where the international and local mobile operators, content providers, media companies, brands and technology leaders come together to share knowledge and build a collective experience on how to create, deliver and monetise the potential of mobile content and entertainment services. more»

May 19 & 20, 2008
Brussels, Belgium

The FT Business of Mobile Conference will look into whether Europe’s mobile industry is ready to successfully monetise itself? At what point will Europe’s mobile content services reach the critical mass to become commercially viable to attract advertising revenue? more»

May 5-7, 2008
Singapore

Mobile Content World Asia 2008 is a senior level, interactive conference experience. The 3-day event aims to explore future developments and provide valuable insights into the hottest topics surrounding mobile games, music, multimedia, messaging, TV, advertising and marketing. more»

Interview with Mark Slade
Managing Director, 4th Screen Advertising

4th Screen Advertising is a leading mobile agency in the UK, responsible for many successful mobile campaigns. In this interview, we talk with Mark Slade, MD of 4th Screen, about the ways his company has learned to make mobile campaigns more effective. more»

ZenithOptimedia, a media services company wholly owned by Publicis Group, has released their ad spend forecast for 2008, indicating that global spending will grow 6.7%, up from 5.3% in 2007. Online advertising is projected to grow 24% in 2008. more»

23-24 April 2008
Mumbai, India

From it’s 10 year heritage as GSM > 3G India, this 2 day conference & exhibition has grown for 2008 to reflect the converging market. The 4 streamed agenda includes a mobile content section with presentations including examining the role of mobile advertising in driving mobile content sales.

more»

At the recent “Engage 4 Mobile” conference, sponsored by the IAB, Mark Slade of 4th Screen Advertising gave a presentation on the power of mobile advertising, including numerous examples. Download the presentation here. more»

5 + 6 August, 2008
Chicago, USA

ad-tech gives you the opportunity to swap stories and debate on current trends with the industries brightest. more»

April 1 & 3, 2008
Las Vegas, USA

CTIA Wireless 2008 is the place to meet more than a thousand companies from dozens of industries and 40 000 wireless industry professionals. CTIA Wireless will cover broadband convergence, enterprise, advertising, social networking and entertainment topics. more»

12 – 13 March, 2008
Sydney, Australia

Learn from the sharpest minds in the industry, register for the ad:tech conference program. Learn from the experts and take away tools and techniques to help shape, streamline and enhance your marketing strategy. more»

23 – 24 January, 2008
London, UK

MGF is now firmly established as the leading Mobile Games event in Europe.

With the industry attracting new interest and creativity and a whole new generation of technology before us, MGF 08 is the best place to discuss the crucial issue of the future. more»

14 – 16 January, 2008
Amsterdam, Netherlands

The Location Based Services Forum 2008 will address the resurgent LBS market discussing operator and service provider business and technical strategies to achieve success and business profitability. more»

Cellufun, Inc., one of the world’s largest mobile entertainment communities, launched “The Mobile Ring”, a free boxing game playable on mobile phones pitting political heavyweights against one another in the ring. more»

11 – 14 February 2008
Barcelona, Spain

The Mobile World Congress features the very latest in technology, services, and developments, bringing to life the promise of mobile broadband for all and defining the industry’s path to continued growth. more»

8-9 May 2008
Cannes, France

The official annual event of the Mobile Entertainment Forum and the industry’s most established marketplace. more»

The Nielsen Company has released findings of a new study into the use of mobile media by US “tweens” (8-12 year olds). The study entitled “Kids on the Go: Mobile Usage by US Teens and Tweens”, shows that 5 % of tweens use the mobile internet on their mobile phones every month. SMS and ringtones remain the most used non-voice functions while others such as downloaded wallpapers, music, games and Internet access are also popular. more»

In a recent article in the Hindu Business Line, Salil Bhargava (CEO of Jump Games), stated that mobile “Adver-Games” are becoming increasingly popular in India, with more and more big companies such as Coca-Cola and ITC-Foods using them for advertising. more»

Medio Systems, Inc., a leading provider of mobile search and advertising solutions, recently announced the availability of its Medio MobileNow(tm) Ad Network to advertisers and mobile publishers in Europe. more»

KHCW-TV has launched an ad-funded traffic service to enable drivers in Houston to avoid congested roads. The service will allow drivers to view more than 600 traffic cameras operated by Houston TranStar on their mobile phones. These cameras are mounted along freeways, tollways and some major county arterials in the region. more»

April 15 & 16, 2008
London, UK

Regardless of your current level of activity or knowledge in mobile marketing, the Mobile Marketing Association’s MOBILE MARKETING FORUM is the premiere event to attend this year. more»

April 7 to 11
Cannes, France

MIPTV-MILIA is the world’s largest Audiovisual content event. This year MIPTV will have lots of brands, including NIKE+, Mattel, Unilever, as well as agencies, including Ogilvy, AKQA, Havas, BBDO and many more. more»

31 March – 1 April, 2008
Budapest, Hungary

World Telemedia is the only European event looking at making money from premium content and services more»

20 March, 2008
San Francisco, US

Welcome to Mobile Ad Degree, a new mobile advertising educational series presented by Ad Infuse and partners designed to educate advertisers and media executives about the mobile opportunity. more»

6-8 May 2008
Seoul, Korea

The Seoul Digital Forum is a major international conference designed to explore the progress of the digital revolution and collaborate in shaping our future. more»

DEADINE FOR ENTRIES:
March 20, 2008

The MEFFY’s recognise the global brands, dynamic start-ups and visionary individuals who have helped shape the mobile entertainment industry. more»