There are lots of cooking apps around, but only one that lets you control the cookbook with a wave of your hand!

My Kitchen Table, a new cooking app from personal media company TigerSpike in partnership with Ebury Publishing brings together great recipes with innovative technology to improve the cooking experience. more»

Google recently announced that it was launching its Call Metrics service in the UK.

This service is a very clever way of providing additional analytics so that advertisers can measure the effectiveness of their ads that include phone numbers as a call to action. more»

According to the latest research published in Jumptap’s MobilleSTAT report, rich media ads lead to much, much higher levels of consumer engagement.

Jumptap found that there is an increase of up to 455% in Click Through Rates for rich media ad units compared to static banners. more»