Shortly after the launch of Facebook‘s mobile ads, a number of studies have come out which show that customers are reacting very well to the new channel.

While over time the figures will most likely drop as the novelty factor goes away, it is still a very impressive start. more»

With Euro 2012 just recently finished, O2 Media has released some information about how football fans stayed in touch with the championships via their mobile device.

They found that a huge percentage of fans relied on their mobile in some manner to follow the matches, even to the point of watching a live match on the phone.
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MEF has announced the finalists for the 2012 MEFFY awards. In the Brand on Mobile category, 5 campaigns were selected as finalists, including a popular snack food brand, a Wii game, a cinema chain, and a dairy products company that used Augmented Reality at the Rio Carnival!

See the complete list of all finalist entries here; the final awards will take place September 12 in London.
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