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BuzzCity Offers White Label Ad Service For Publishers

buzzcity_logo.gifBuzzCity, the global ad network and owner of mobile social network mygamma, has released a ‘white label’ version of their ad network system.

This new service is intended to enable major mobile publishers more effectively monetize their mobile internet traffic.

For most mobile web site owners, simply running ads directly from an established advertising network works well for monetizing mobile internet traffic. But on fast-growing and popular mobile sites, there maybe the opportunity to sell higher paying ads and generate revenue by optimizing campaigns to suit specific business needs.

The BuzzCity White Label Ad Service is a turnkey service that enables mobile internet site owners to sell their own ad inventory while avoiding the large cash outlays and long-term commitments of having to build their own ad serving infrastructure. The state-of-the-art technology underlying the service allows companies to tap into the infrastructure behind a global mobile advertising network and take full control of their ad sales.

Also, the white label service will fill unsold ad inventory with ads from the BuzzCity Global Mobile Ad network. This ad network serves more than 3 billion ads per month, and this automatic fill will insure that publishers realize the most value from their mobile traffic.

KF Lai, BuzzCity CEO said, “Part of BuzzCity’s mission is to encourage the growth of the mobile internet and mobile internet advertising through innovative products and services that empower mobile publishers and advertisers alike. This a significant step forward in this regard.”

Read the full press release.

Also of interest:
Mixing Mobile Social Networks And Advertising, BuzzCity’s KF Lai

BuzzCity Opens Up Social Network “mygamma” To Developers And Advertisers

BuzzCity Launches City-by-City Ad Targeting In India

BuzzCity Report Shows Explosive Growth In Mobile Internet

12.05.2009    Tags: , ,
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