Every month, Millennial Media puts out a SMART report on the US mobile advertising market (SMART=Scorecard for Mobile Advertising Reach and Targeting).
In their latest report they give a detailed look at the top 10 verticals for mobile advertising spending, as well as some interesting information on what forms of interactivity people are actually engaging in. more»
At the MSN strategic summit in May, Admob and Coca Cola announced the launch of a major new mobile campaign using a “click to video” response, more»
The US Navy launched an innovative “click to video” mobile campaign targeted at raising awareness of opportunities in the US Navy. more»