Music recognition company Shazam has teamed up with Dockers, the casual men’s wear brand from Levi to pioneer an innovative new type of consumer engagement ad to air during the US Superbowl game.

Consumers can use Shazam to “tag” the music in the ad, and thereby gain access to a specially developed product mobile website!
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Continuing their focus on becoming a leading mobile advertising company, Google has announced a new mobile search feature that let’s consumers use their current location as part of the search query.

For consumers with iPhones and Android phones, Google can now add a location based filter to all mobile search results, helping consumers find more relevant search results. more»

Mobile operator Orange UK has launched a new advertising program called Orange Shots, which lets advertisers communicate directly with Orange subscribers using mobile messaging. This service is the first result of the partnership between Orange and Blyk.

The full service includes consulting and creative support, the use of the interactive marketing platform, plus a full suite of reporting and analysis tools. more»

Two years ago it was announced as a concept, but now it is going live.

The GSMA, in partnership with the top 5 UK mobile operators – O2, Vodafone, Orange, T-Mobile and 3UK – has announced the official launch of Mobile Media Metrics (MMM), a census-level solution for mobile media reporting.

Lack of good mobile media metrics has often been cited as contributing to the slow growth of mobile advertising, but this program should go a long ways towards solving that problem. more»

The App Planet is shaping up to be one of the highlights of this year’s GSMA Mobile World Congress in Barcelona.

Billed as an “event within an event”, the App Planet is setup to let all MWC attendees learn more about this important and rapidly evolving mobile phenomenon.

There are special events for both the technical side of app development as well as the business aspects, so it promises to be a really interesting event. more»

CPA – Cost Per Action – is a relatively new type of ad pricing that is starting to make some headway in the mobile world. In CPA, there is no risk for the advertiser, as they only pay when a consumer completes an agreed transaction.

Recently Greystripe ran a special CPA ad program for mobile app developers, where they charged $0.99 per download, regardless of how many impressions or clicks it took to get the download. more»

FirstPartner, a UK based research agency has released a very interesting “map” of the Wireless Broadband industry.

The map provides a overview of the market for how broadband is delivered over wireless networks, and is a good resource for anyone who is interested in how mobile is evolving. more»