mobileStorm, provides enterprises with a complete on-demand digital messaging solution for marketing and customer communication via email, wireless text messaging, voice, fax and direct mail.

Stun! is a do-it-yourself database messaging system that enables companies to fully leverage their list of customers, prospects and partners by contacting them in the ways they wish to be reached. With Stun! companies can utilize their entire database regardless of contact type – email, cell phone, telephone, fax or mailing address – through a single system, whether sending a broadcast message to all subscribers or a highly targeted message to a select few important contacts.

HipCricket specializes in producing interactive mobile marketing campaigns that generate non-traditional revenue for radio, television, and agency clients. HipCricket makes every ad and promotion totally interactive, while giving 95% of all cell phone users the opportunity to participate.

AdME (Advertising-drive Mobile Entertainment) is the development and marketing arm for a project called mdME (music-driven Mobile Entertainment) initiated two years ago by SONiVOX, a sound design/development company.

Spun off earlier this year as a separate entity, AdME’s present charter is to expand the mdME suite of mobile entertainment products and enhance their ability to serve as promotional platforms for recording artists and consumer brands.

Super Local Media was founded in 2006 and is a developer and publisher of location-based communities. Super Locals mission is to engage millions of people in searching and sharing information, super locally. This will be accomplished using cross-platform technology, location-based products, and an innovative strategy set to build a Super Local advertising network.

Communicator is a mobile agency based in Australia. Formed by like minded people with a shared vision: to extend traditional marketing by connecting brands with people in a wireless world.

They aim to help their clients achieve an intimate, one-on-one relationship with people, in a way that is instantly gratifying, completely relevant and personal to an extent that other media platforms can only dream of.

If you ask them about how you can use wireless technology now, they will not only help you with your needs today, but also show you how to achieve success in the future.

MADS is a European mobile advertising network and marketing technology provider. They are dedicated to bringing advertisers, agencies, mobile content publishers, mobile operators and consumers together to realize the power of mobile advertising. To this end, MADS created, operates and supports the MADserver; mobile campaign management, targeting and delivery platform.

The MADserver combines access management with campaign planning and reporting workflow processes to allow operators, publishers, media agencies and advertisers to work together on mobile marketing projects.

MADS advertising network is an eco-system that sources ads from advertisers and delivers them through our network of mobile sites, applications and games to consumers anywhere. The MADserver is available for various stakeholders in the mobile marketing value chain

PhindMe is a local mobile search and mobile content platform provider. They aim to give consumers more information, more organization tools and more access to their friends through both the web and their cell phones, while giving local businesses a new tool to share information and special events that’s more direct than ever before.

Versaly Entertainment is a mobile media company. It has an ad-funded mobile video-on-demand channel on Sprint called Fast Lane. Versaly crafts strategic and specialized Mobile Brand Management solutions with mobile products and services to advance each brand and its business objectives.

The foundation of its business is designing, producing, intelligently aggregating and distributing innovative lifestyle– and quality entertainment–based personalization, messaging, multimedia and games for mobile phones.

New-Visions operates as a full service mobile agency working with entertainment clients, media owners and brands. They have run thousands of mobile marketing campaigns and launched over 400 mobile internet sites. Their mobile internet sites have international Premium SMS billing, Credit Card and PayPal payment services.

New Visions has worked with many blue chip clients including, EMI, Universal, Warner Bros, Warner Music, Strongbow, Harper Collins, Duracell, MemoryCorp, Calvin Klein (via OMD UK), Panasonic, VW, Cadbury, and Financial Times. New Visions was awarded a global mobile recognition award (MEFFY) at MEM 07 in Monte Carlo this year for the development of the Lily Allen Mobile Music Club.

Media Layers is a provider of mobile advertising solutions. With its technology, the company is creating new highly personalized and relevant ad targeting for each user. Coupled with a focus in video & rich media, this ensures a valuable and exciting experience for end users.

Rhythm New Media enables ad-supported mobile content with a broad suite of mobile advertising solutions for operators. Rhythm’s technology enables advertising that has broad reach, sharp targeting and precise frequency management. Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. In addition, Rhythm sources content and sells advertising on behalf of operator customers.

Wireless Week has published a cover story on Mobile Advertising in its latest issue. The Article entitled “Mobile Advertising Reaches for the Sky” is a comprehensive overview of today’s Mobile Advertising market, and well worth reading to get a good market overview. more»

Admob has created a special Ad Unit for the iPhone. The decision will allow advertisers to make the most of the unique capabilities of the iPhone, while allowing publishers to monetize their iPhone traffic with iPhone-specific content. more»

Medio Systems has announced that it has taken over mobile development company Suhari LLC. Suhari’s expertise in the off-deck advertising world will benefit Medio’s effort to extend its on-deck search solution to off-deck publishers as an extension of the Medio MobileNow™ Ad Network. more»

Gannett Co. Inc. announced the launch of over 100 mobile sites across the US that will provide news, sports, weather and other local information. The new mobile sites are free to consumers, and carry local, regional and national display advertising. The sites cover 84 daily newspapers, 19 local broadcast web sites and USA Today. more»

Microsoft has completed its acquisition of aQuantive Inc. The move follows Microsoft’s acquisitions of AdECN, Massive Inc., and ScreenTonic earlier in the year and confirms how seriously it is taking its goal of creating a world-class advertising platform across devices and media. more»

Greystripe, the ad funded games distributor, has announced that in just over 12 months consumers have downloaded 14 million free mobile games from sites like GameJump.com, run by Greystripe, and other distributors powered by Greystripe’s mobile advertising network. more»

Smartphone adoption is on the rise around the world. Previously limited to business users, these devices are now spreading to a much wider demographic. As a result, mobile email marketing will be growing in importance. ExactTarget has written a white paper which presents extensive research and recommendations for marketers. more»

mKhoj has launched the first interactive mobile deals platform in India. The service, which is currently only available in Mumbai, allows consumers to find the best possible price for certain products in their local area. more»

Operators have an opportunity both to provide their own advertising-funded services as well as become an enabler to the advertising community by helping advertisers interact more effectively with their targets (who may or may not be Telco customers). This report examines both of these opportunities in both the fixed and mobile markets. more»

STL Partners is a consultancy and research company looking exclusively at the Telco industry. They authored a report “Telco’s Role in the Mobile Advertising Value Chain” which lays out a number of key areas that operators need to focus on in order for mobile advertising to succeed. We had a chance to meet with Chris Barraclough, Director at STL, to discuss their view of mobile advertising. more»

M:Metrics, a leading authority on mobile media, released a study showing that Mobile Social Networks are already popular with mobile users, with over 3% of US mobile subscribers visiting a mobile social network site in June. This is important for mobile advertising, as the social networks can provide an excellent venue for mobile advertising. (see post on “itsmy” ad-funded social network) more»

Andy Miller, CEO of Quattro Wireless, wrote an interesting article on the state of the “Mobile Internet Experience” in the E-Commerce Times last week. In it, he predicts that in spite of all the promise shown by mobile advertising, for it to really work the mobile web will have to become much more successful. more»

Coca-Cola has added a mobile advertising component onto its on-going “My Coke Music” campaign running in the Austrian market, teaming up with Out There Media to implement the project. more»

Aardman Animations , the leading British animation company that has created award winning films such as Wallace & Gromit and Angry Kid is increasing its activities in mobile by making some of its content available on operator 3’s ad-supported video service, which is operated by Rhythm NewMedia. more»

T-Mobile has announced that it will start to accept adverts on its web’n’walk portal. From now on, advertisers will be able to place banners and links on the web’n’walk pages. Deutsche Telekom subsidiary InteractiveMedia is the exclusive marketing partner for the digital advertising space. more»

A recent study by Ball State University has shown that students are getting more and more used to the idea of receiving ads on their mobile phone. more»

CBS Mobile has agreed partnerships with four of the leading mobile advertising companies. Partnerships with Admob, Millennial Media, Rhythm New Media and Third Screen Media will enable CBS to utilize the strong points of all four. more»

AdECN is a real-time, auction-based, exchange for online display advertising. It works just like a stock exchange. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the exchange for its publishers.

The member’s advertisers specify in advance how much they are willing to pay based on the visitor’s profile, or the visitor’s past behavior, or the page content, or other factors. Advertisers can bid on a CPM, CPC, CPA, or CPL basis.

When a visitor lands on a website page, an auction is held among all the advertisers — in less than 12 milliseconds, for every single ad impression. The highest bid wins, and that ad is shown.

AdECN was recently bought by Microsoft.

Tacoda is the world’s most advanced behavioral targeting advertising network. Founded in 2001, Tacoda provides a range of behavioral targeting solutions to thousands of Web publishers and brand marketers.

Tacoda has established partnerships with more than 4,000 Web sites reaching more than 122 million unique visitors per month. Major media partners include The New York Times Company, NBC Universal, Hoovers, HGTV, Food Network, Cars.com and Tribune Interactive.

Virtually every top 100 online advertiser has run campaigns on Tacoda enabled Web sites.

Tacoda was recently bought by AOL.