Budweiser Ice Cold Index

Beer is of course a very popular drink in Ireland, and most people already have a favorite brand of beer that they drink on a regular basis.

So what can a beer brand do to encourage Irish men to try a different beer when they go to the pub?

Budweiser found the answer to this challenge in a very innovate mobile campaign that provided mobile coupons whose value varied according to the local weather! more»

There was a lot of talk during the 2011 Christmas season about the growth of mobile commerce. But how much mobile shopping actually took place, what were consumers using their phones for, and how did they feel about it?

To investigate these and similar questions, dotJWT (the digital arm of the JWT) conducted an in-depth survey of several hundred mobile shoppers .

The results show that mobile is rapidly becoming a very significant commerce channel, but the actual mobile shopping behavior of today’s consumers may not be what you think.
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During the recent China International Clothing and Accessories Fair (CHIC) a special zone showcasing how fashion brands can harness the latest mobile technologies was created by 360Fashion Network.

The zone allowed visitors to experience the power of augmented reality, QR codes and Near Field Communication (NFC), all of which have been touted as next big things in the mobile industry.
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Augmented Reality solutions provider Metaio, is expanding its suite of software to include AR content-authoring technology that is intended to be accessible to the average user.

The software should allow those without a background in developing to create and deploy AR experiences with no coding necessary, providing a simple and efficient drag-and-drop interface. more»