Mobile advertising solutions company Amobee and games publisher Exit Games have signed an agreement that will place ads in multiplayer handheld devices. more»

Mobile search provider Medio Systems has launched their own ad network to go along with their exisiting mobile search agreements. Youth oriented MVNO Amp’d Mobile will be the first more»

Dada, the leading agency in Italy for mobile advertising, was awarded an exclusive contract for the management of advertising for Vodafone’s direct marketing tools, Freetime SMS and MMSmania, and for banners on the home page of the Vodafone Live! WAP portal. more»

Smaato has announced a partnership with Red Herring magazine to serve ads in the new Red Herring Mobile News Reader. The News Reader is a mobile RSS reader which can be customized more»

Fox News has recently launched a new mobile site, Foxnews.mobi, and will be using MADX technology from Third Screen Media to serve adds into the site. more»

MINI USA has implemented a mobile component to their “Hammer & Coop” campaign. The campaign is about 2 crime fighting characters, Hammer and Coop, with Coop being a MINI Cooper S of course. MINI USA engaged Ad Infuse to more»

29 March 2007
Tower Hotel, London
In partnership with the GSM Association, as part of the Telco 2.0’s industry brainstorm, this executive workshop uses a unique ‘Mindshare’ interactive format more»

AKQA worked with Visa to extend the “Life Takes Visa” campaign via mobile phone ads. Ads were downloaded within ESPN content to mobile phones and ran on MobiTV which allows users to download contact to their phones. more»

Rapid Mobile develops mobile solutions to enable any business to communicate directly with its key audiences.

Ad360 is a suite of intelligent mobile advertising and marketing solutions. Businesses, such as online retailers, listings companies, content providers, and advertising agencies, can use Ad360’s simple interface to deliver cleverly targeted and timely messages to practically any mobile device.

Writers and readers of “new media” analysts’ reports will know just how lucrative and widespread mobile advertising is supposed to become in the next few years. Real world marketing and advertising professionals, meanwhile, continue to express frustration at how technically difficult it is to make mobile advertising work well — not least because of the sheer variety of mobile devices in circulation.

Rapid Mobile’s Ad360’s Active Provisioning™ and ThinkPhone™ architecture banishes this frustration. With Ad360, intelligently targeted mobile advertising works today. And it works on practically everybody’s phone — today, tomorrow, next year and the year after.

We had a chance recently to talk with Minh Tran, Director, Head of Sales and Marketing, Nokia Ad Service. Minh has been one of the key driving forces behind the development and recent launch of the Nokia Ad Service and Nokia Ad Connector. more»

The Official Mobile Entertainment Awards
deadline 10 April

If you’re proud of what you’ve achieved over the past year then why not shout about it and apply now to enter the Meffys more»

ScreenTonic is the definite pioneer and European market leader in mobile advertising, operating mobile advertising campaigns since 2003.

ScreenTonic has deployed an all-round solution spanning from ad serving technology to ad management and mobile media sales in Europe. ScreenTonic today stands as one of the world’s leaders in the fast-growing market of mobile advertising.

ScreenTonic created STAMP, the first technological platform specifically designed for managing and delivering ads on mobile phones, allowing mobile portals to display advertising content on their mobile pages or in their mobile applications, and consequently to generate new revenues.

16-20 April 2007
Cannes, France

MIPTV featuring MILIA is the world’s premier audiovisual & digital content market. MIPTV MILIA this year will feature an extensive Mobile Conference programme, where Mobile Advertising will take center stage, in addition to Mobile TV Broadcasting, Emerging Markets, and Mobile Media Business Models. more»

Mindshare Interactive helps organizations achieve their objectives through the communication opportunities created by technology.

Since 1997, we have worked around the world with many of the leading corporations, associations, non-profit organizations and governmental entities to accomplish complex objectives. We help our clients communicate with their key stakeholders in a way that drives action and builds lasting relationships. Our award-winning team of professionals has set the standard for creativity, innovation and results.

JWT, the fourth largest advertising agency brand in the world, has more than 8500 employees in 300-plus offices in 87 countries, serving over 1200 clients.

Since the agency’s founding in 1864, passion for innovation has led JWT to invent copy and layouts, pioneer ad careers for women, produce the first sponsored TV program, develop account planning and forge the first international network. Its legacy is one of spotting the seismic shifts on the horizon and moving in with well-packaged solutions that clients can buy and use.

Today, JWT’s ultimate goal is to embrace the empowered consumer – one who can opt out of commercials, self-publish on the web and download music anytime – and entice him or her to spend time with its clients’ brands through big media-neutral marketing ideas.

Pitch Entertainment Group is an innovative and market-leading global mobile entertainment company. Trading under the names Pitch, SpashMobile and Kandytones, we provide mobile phone content and social networking solutions to customers in the UK, Germany, Sweden, Norway, Australia, Spain, Belgium and the Netherlands.

Flix was formed four years ago when we started building mobile internet solutions for networks such as O2, Globe Phillipines and Turkcell.
In the last two years they have used this expertise to help companies communicate with their customer base through mobile phones.

Flix provide’s 3 services:

• Site Builder

• Custom wap sites

• Text Message Services and Competitions

Activefone is the leading enabler of user generated content, empowering social networking and building successful communities.

In the new technology media world, there is no substitute for experience. Activefone has developed applications for many of the world’s largest brands and mobile operators.

Their products are designed to combine rapid development and broad fixed line and mobile device compatibility. Activefone ensures maximum flexibility with outstanding performance.

Organisations that leverage Activefone core technologies include: Emap, Saga, UKTV and the BBC.

The company specialises in consultancy in the growing arena of Mobile Data Services. These can range across interaction with media companies, brand-based promotions, the sale of mobile content, charitable donations and so on.

Services range from messaging, both SMS and MMS, WAP portals and Java and Symbian mobile applications, to those that incorporate all of these components.
The Mobile Data Services supply chain is often complicated. Our aim is to provide mobile consultancy that ensures clients take on the right partners and deploy their services effectively.

TXT4’s business is focused on effectively managing response: extracting the important elements of a consumer’s response; validating, formatting and enriching this data; and passing it securely to our clients. We make it easy for consumers to access information about your brand, whether it’s a brochure by post, nearest store details, a callback or content accessed directly through their handset.

With a large in-house technical team devoted to delivering clean, actionable data, our solutions offer the highest possible accuracy. We ensure that 100% of incoming responses are managed to clients’ and consumers’ highest expectations.

Apptera provides technology for mobile advertising, search and commerce. Our services are provided “In-Call” – while a consumer is interacting with a business over the phone. These solutions are sold to companies looking to monetize their call traffic and automate many of the routine tasks of managing customer requests for information and order processing.

Using Apptera technology, a caller can search for a particular product or service, hear an ad that matches their request and complete the transaction with an intelligent, automated sales agent.

By employing these solutions, companies create new revenue streams, sell more products and reduce their costs. Dozens of customer companies, some of which are electronic hubs, have adopted Apptera’s solutions and through these customers, more than 1800 businesses in the communications, retail, financial and transportation sectors now form the user base for Apptera’s award-winning solution.

Picsel Technologies is enjoying unprecedented success in the mobile market. From its UK base, it has grown quickly into a global solutions provider with strategically located offices in Japan, China, Korea, Malaysia and the US.

The company’s success is built around its groundbreaking ePAGE™ technology. Whereas before the mobile user could only access recycled content on their mobile devices, Picsel’s ePAGE™ multimedia content engine enables them to interact with every type of content, in all its original richness, on any kind of device. Developed specifically for the mobile environment, unlike its competitors, Picsel’s ePAGE™ actually enhances the content, delivering the best possible user experience bar none.

Kikucall is a premier mobile services company helping brands, agencies, and media companies reach consumers through unique wireless programs. We enable our clients to connect with more than 226 million Americans who own and use mobile phones everyday.

Kikucall is a privately held company. The founder and chairman is Brian Hecht, who is a veteran of numerous successful media and marketing startups, including Tripod, Inc., which was acquired by Lycos, and enews, a magazine marketing company which was acquired by Barnes & Noble, Inc.

Kikucall is backed by Montefiore Partners; directors from Montefiore are Martin Peretz, who is publisher and editor-in-chief of The New Republic magazine and a co-founder of TheStreet.com, and Daryl Otte, a veteran publishing executive formerly of the Ziff-Davis M&A group.

Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group encompasses an integrated network of nearly 3,800 contact architects specializing in media management, internet + digital communications, response media, entertainment marketing, sports sponsorships, event marketing and multicultural media. A subsidiary of Paris-based Publicis Groupe (www.publicis.com), SMG’s network of 110 offices in 67 countries fuels brand-building results for many of the world’s leading companies.

Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. More than 2.500 publishers have signed up with Smaato as a partner to monetize their content in 215+ countries. Smaato is managing 4+ billion ad requests per month.

SOMA’s unique feature is the aggregation of 30+ leading ad networks globally to maximize mobile advertising revenue. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Mobileplay is a pioneering advertising network for mobile content, ideally poised to take advantage of the explosive growth in mobile marketing. Its fast-growing, wide-ranging network includes news, games, applications, web content and location-based services for PDAs, smartphones, BlackBerries and Java-enabled phones.

For advertisers, Mobileplay offers a full range of unique “beyond the banner” mobile marketing opportunities, including branding, brand education, lead generation, and custom application and advergame development. Options include buying a run of network, sponsoring a particular content partner, or targeting a specific audience.

For content partners, Mobileplay offers an easy, more effective solution for distributing and monetizing their content on mobile devices through advertising. Its turnkey advertising and content delivery solutions allow content partners to easily merge mobile-specific ads into their existing content, earning revenue with each and every pageview. Mobileplay’s network includes some of the world’s largest media brands and most successful game and application developers. Content partners can take advantage of this “network effect” to gain wider distribution.

RocketBux has various mobile advertising technologies including RocketEngine that delivers a relevant message/offer to the consumers phone based on the retailer POS location and consumer opt-in preferences. RocketEngine is a non-intrusive LBS (Location Based Service) product as it does not use GPS technology but rather relies on identification metrics via the payment industry standard merchant identification.

Inside is a mobile marketing agency that specialises in creating market leading mobile strategies for their clients. They offer a fully managed end to end solution taking responsibility for all campaign elements including strategy, creative, technology and marketing.

Their role is to intimately understand your brand objectives and drive a market leading, consumer focused, deeply relevant and cost effective mobile strategy.

“Users have an emotional connection to mobile phones like no other media device. Brands that can connect with consumers in this environment will see the greatest rewards” Inside Ltd

Their aim is to continue to be at the very heart of the mobile marketing industry and ensure our clients benefit from market leading mobile marketing solutions.

Rapidlime is full service agency focusing on mobile marketing services. They offer a wide spectrum of services and technologies to target potential clients by mobile phone. Their products enable them to realize complete mobile marketing campaigns for various customers.

ipsh! is the award-winning, full service, global mobile marketing agency. With nearly 1,000 campaigns since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying.

ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York, and London.

AdStar has been providing solutions since 1986 for professional advertisers and newspapers as they transact business in the complex classified ad purchasing and processing environment. AdStar, Inc. is the leading provider of technology and business processes for electronic ad submission from professional advertisers to major metropolitan newspapers.

AdStar, provides a broad range of products from Web based solutions to dial-up and fax environments; all of which are specifically focused on solving advertiser issues surrounding the purchase process of classified advertising. AdStar, Inc.’s latest solution extends remote ad entry to the Web and provides additional services and features such as real-time transactions via credit card and ACH debits.

4th Screen Advertising is an advertising agency that focuses specifically on the mobile sector. 4th Screen Advertising provides the technological and creative expertise needed to broker advertising and sponsorship contracts between brands, media buyers and mobile operators.

4th Screen Advertising provides a single point of contact for media agencies and brands wishing to buy inventory and space on mobile internet sites

4th Screen Advertising is a sister company to Mobile Interactive Group, the global multimedia mobile services provider that specializes in the billing and high-speed delivery of high-volume multimedia mobile content.

TigerSpike is a personal media company with a specialization in mobile and social media. With a core focus on being “Creative” and “Cutting Edge” our work has resulted in many awards; most notably 55th Fastest growing technology company in Asia (Deloitte’s fast 500 – 2008), Digital services company of the year (B&T 2007), and Gold for best mobile platform (MIXX in New York 2007).

Our Service Delivery Platform, PhoenixTM supports international digital campaigns, underpinning partnerships with companies that need to manage their mobile and social media campaigns on a global scale. Whether its enterprise mobile solutions for fortune 500 companies, iPhone apps or SMS campaigns we deliver on time and to budget.

Run by the founders, we have grown organically since we were founded in 2003 and are 100% privately owned and independent.

Founded in 1992, AIMIA is the peak national industry body representing the Interactive Media and Digital Content sectors in Australia.

AIMIA is devoted to the commercial development of the industry as a whole and to the commercial development of the distinct AIMIA members and AIMIA member groups that comprise the Interactive Media and Digital Sectors.

AIMIA aims to promote the growth and future of Australia’s Interactive Media Industry

Sensis MediaSmart is the online media division of Sensis and offers Search, Display and SMS advertising.

Every category in Their Display Network of sites gives your business an opportunity to advertise on some of the most popular sites on the web today. Whether your objective is to build brand, reach customers, or to drive transactions, our Ad Products and progressive Targeting Options will help you to deliver on your advertiser briefs.

Search Engine Marketing through Pay Per Click advertising is a great way to help grow your business and build your customer base. By advertising on the Search Network, you can potentially generate thousands of highly targeted leads as users search for the products or service you offer via an expansive Search Network

News Digital Media is a dynamic next generation media company that connects Australians to a platform of integrated sites spanning the categories of news, sports, entertainment, lifestyle, local search, social networking and classifieds.

The sites New Digital Media currently operates include NEWS.com.au, FOXSPORTS.com.au, truelocal.com.au, CareerOne.com.au, CARSguide.com.au, in2mobi.com.au, along with partly-owned realestate.com.au along with related activities involving News Limited newspapers, and the Australian versions of Fox Interactive Media sites MySpace.com, IGN.com.

News Digital Media has a diverse audience base which is due to the highly relevant and engaging content across all sites. Many of the sites allow their audience to connect with their community of interest via the tools and services available to consume and publish content.

Mobile operator 3 in the UK announced they would be launching a range of ad-funded content on their Planet 3 portal. The content will include news, comedy, celebrity gossip, animations, and film. more»

Nokia surprised much of the mobile advertising community recently by announcing two major initiatives. The first, Nokia Ad Service, offers a fully managed service to enable advertisers to run targeted advertising campaigns linked to various mobile services and applications. The second initiative, Nokia Advertising Connector, is a private label service for third party publishers and advertising networks that want to capitalize on emerging opportunities in mobile advertising. more»

Ad Infuse is a managed service provider that delivers mobile advertising solutions to advertisers, content providers, content aggregators and mobile operators. The service is powered by an innovative technological platform enabling personalised advertising on mobile devices.

Aditon is a mobile advertising Application Service Provider offering Operators, Advertisers and Mobile Content Owners new revenue streams and channels to market.

AditOn’s mobile advertising platform is behind Squeeze, a channel delivering individually-tailored information, adverts and entertainment from content owners pushed daily via the mobile phone’s idle-screen to mobile operators’ customers. The channel is ad-funded, allowing leading brands a cost-effective and measurable route to reach a targeted mobile audience on an individual basis.

AditOn is funded by PA Ventures, the ventures arm of PA Consulting Group, a leading management, systems and technology consulting firm operating in 35 countries with more than 3,000 people worldwide.

AdMob is the world’s largest mobile advertising marketplace. Founded in 2006, AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 150 countries. Publishers simply place some code into their mobile web pages, and AdMob serves pay-per-click advertising directly to their users.

Advertising.com conducts strategic direct-response and brand marketing campaigns that guarantee bottom-line results for its clients. From web ads to search listings, it offers diverse tactical tools, innovative thinking and the most expansive reach in the industry.Advertising.com is a wholly owned subsidiary of AOL as part of the Time Warner Group.

Aerodeon is an advertising agency that connects brands to consumers over mobile networks. Work with leading consumer brands and media owners to develop mobile strategy and big creative ideas that have generated leads, increased market share and shifted brand perception. Winners of the Grand Prix at Marketing Magazine’s inaugral digital awards for our work with the BBC and voted one of the Top Fifty Most Creative Businesses in the UK by FT Creative Review.

AKQA Mobile launched officially in February 2006, though the agency AKQA has had a strong mobile offering for about five years. AKQA was the first company to launch a service on mobiles that let you search for a pre-owned BMW, by making the BMW Approved Used Car Directory work on mobile. AKQA followed that by enabling the Sainsbury’s recipe database to be available on mobile. Since then the agency has been continuing to pioneer the use of mobile. Mobile is at the centre of the consumer digital revolution and will become a focal point for marketers. Clients are now giving digital unprecedented prominence within their marketing plans. In 2006, AKQA deployed mobile marketing initiatives in SMS, gaming, shotcodes, video sponsorship and mobile ticketing for client such as Coca-Cola, Nike and Xbox.

Amobee is the first company to deliver a unified, telco-grade system for funding mobile content and communications through advertising revenues.

Amobee has launched a new media system for ad-funding the entire mobile content and communication business. Amobee is the only media system capable of dynamically inserting targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games, WAP etc., using a single, telco-grade ad-serving infrastructure.

Amp’d Mobile is a mobile phone service launched in the United States in late 2005. The company is a Mobile Virtual Network Operator and operates on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors are MTV Networks and Universal Music Group. The service is targeted at 18-35 year olds. Amp’d Mobile offers voice services as well as 3G data services such as wireless broadband based on Verizon Wireless’s EV-DO network, text and picture messaging, Push-to-Talk, and over-the-air downloadable applications and content (including Video on Demand) from its Amp’d Live service.

AvantGo is a free service from Sybase iAnywhere that delivers rich, personalized mobile Web sites to smartphones and PDAs. Today, hundreds of major brands, including BMW, CNET, HP, Jeep, Microsoft, The New York Times, Reuters, and Rolling Stone leverage AvantGo to target a highly desirable demographic of millions of registered users. AvantGo offers the convenience of anywhere, anytime access, seamlessly supporting both wireless and “sync and go” connectivity.

Blyk is a pan-European free mobile operator for young people, funded by advertising. We’re launching first in the UK market in mid-2007, with other markets to follow. Blyk is an innovative mobile media channel for advertisers. We offer brands an opportunity for direct engagement with a young audience with real-time feedback. Blyk has been in development since January 2006. As we are now finalizing our offering with our UK brand partners, we feel the time is right to go public on Blyk.

Celltick Technologies ltd work in the field of active content marketing. They have set up LiveScreen™Media which allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, and creating a strong revenue stream for operators.

Since 2001, Enpocket has been industry leading technology platform for delivering rich and relevant mobile marketing and advertising. From building brand awareness to maximizing revenue potential, Enpocket helps companies develop, target and track innovative mobile marketing programs.