Position: Project Manager – Mobile Media
Location: Auckland, NZ
Company: A full-service mobile ideas and media company operating internationally.
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Interview: Dan Rosen
Head of AKQA Mobile

AKQA is one of the world’s leading digital advertising agencies. Dan Rosen heads up AKQA Mobile, a group which was created to work with clients on the mobile platform, and is also on the MMA’s Global Board of Directors. MobiAD News talked with Dan recently to get his views on the mobile advertising industry, what the current opportunities are, and what the brands are saying about mobile advertising. more»

3 UK have announced that more than one million customers have registered to use its free ad-funded mobile video service. This represents one quarter of 3’s user base. more»

Last week the Mobile Marketing Association (MMA) held its European conference in Barcelona, Spain. The event was well attended, with representatives from mobile operators, agencies, technology providers and brands.

Jim Cook from MobiAD moderated a panel of mobile operators, including representatives more»

The Mobile Marketing Association has published its guide to mobile coupons. In it the MMA discusses the best practices for use of mobile coupons. more»

A July 2007 study by Dynamic Logic, commissioned by The Weather Channel Interactive (TWCI) for Hampton Hotels showed that mobile web advertising is a highly effective channel for brand perception. more»

Parachute Marketing Group used Hypertags for its mobile marketing campaign at the Wisconsin state fair and achieved a 49% conversion rate. Visitors were encouraged to download a series of free ringtones and wallpapers to their cell phones via Hypertag wearable units. more»

Position: UK General Manager
Location: UK, with extensive European travel possible
Company: AdMob, the world’s largest mobile advertising marketplace. more»

In what seems to be a developing trend, another luxury brand – Calvin Klein – has begun to use mobile advertising to attract new consumers. Recently CK launched a very successful mobile element to their ongoing promotion of their new cKIn2U line of fragrances in the UK. more»

Airwide Solutions has announced the launch of a device intelligence solution that will help operators improve service quality and user experience, while opening up additional revenue opportunities by increasing subscriber content targeting. more»

28 – 29 January, 2008
Munich, Germany

The first mobile event in 2008 for the German mobile and advertising community is the Mobile Advertise Convention in Munich, Germany. more»

A recent global survey by Nielsen has shown that despite all the new forms of advertising that have developed over the years, consumers around the world still place their highest level of trust in other consumers. more»

Aerodeon and Millward Brown have announced the results of a recent survey demonstrating the effectiveness of mobile phone advertising on brand awareness recall and purchase intent. more»

Air2Web and MindMatics have announced that the two companies have agreed to merge, forming one of the world’s largest global pure-play mobile marketing companies. more»

JumpTap has launched a mobile search and advertising solution for Telefónica, serving contextual banner ads on the home page and throughout the content verticals on the operator’s movistar emoción portal as well as delivering sponsored search links within the Games, Images and Music channels. more»

Player X has announced that it will launch in-game advertising on its portfolio of mobile games, using technology from Amobee Media Systems . more»

The Mobile Marketing Association has announced the release of its Mobile Advertising Guidelines for the Europe, Middle East and Africa (EMEA) region. more»

The Department “Geo-Informatik” at the University of Muenster in Germany has installed a coupon system on the public phone booths in Muenster downtown. Depending on the time of day, the location, and the current weather, dynamic coupons are displayed that can be redeemed in the surrounding stores. more»

Yahoo! has announced that all of its mobile properties will conform with the Mobile Marketing Association (MMA) new mobile advertising guidelines. By conforming to the MMA guidelines, Yahoo will enable its partners to launch global mobile advertising campaigns at lower production costs. more»

The leading German White and Yellow Pages Directory service offers a free download of a full navigation system onto the mobile phone. The user simply downloads and installs the software from the website of “Das Oertliche”. more»

The Hyperfactory is a full-service mobile ideas and media company responsible for award-winning mobile campaigns. Founded in 2000, The Hyperfactory creates, executes and analyzes long-term mobile strategies for brands and agencies, regardless of the technology.

Mosio is a human-powered mobile search engine enabling users to text any question from their phones and have it answered by real people. Using the human element to eliminate the often frustrating experience in SMS search results, Mosio gives you relevant search results every time or the chance to clarify with a person willing to help.

GoldSpot Media is a mobile media technology company. They specialise in interactive mobile media solutions, mobile advertising & broadcast. They also have a client-server technology that facilitates targeted ad insertion for mobile broadcast TV, thus enabling sustainable business models for mobile operators, content providers, broadcasters and advertisers.

PHOMEDIA is full service agency focusing on mobile marketing services. They offer a wide spectrum of services and technologies to target potential clients by mobile phone. This enables them to realize complete mobile marketing campaigns for various customers.

Ping Mobile aims to utilize the mobile phone as the main communication and technology tool in order to drive traffic, increase sales and provide branding for their advertising clients; while at the same time delivering value rich content to consumers.

InfoNU is a web-based mobile mass communication platform that supports the latest trends in mobile marketing.

With InfoNU you can:

• Send SMS messages: personalized alerts and mobile coupons
• Push mobile content: banners, mp3-songs, ringtones, video clips, visiting cards and java games
• Push mobile newsletters, your price list or links to your mobile web site
• Create and schedule mobile marketing campaigns
• Sign up and manage consumers
• View statistics on how mobile marketing efforts are received by users

MINICK is the pioneer of interactive mobile applications. MINICK develops and operates mobile applications for network operators such as T-Mobile, Telefonica, and Swisscom, for media companies such as MTV, RTL Newmedia, Channel 4, and Universal Music, as well as for corporate clients in mobile direct and dialog marketing.

Cellfish Media is a new digital content, marketing and distribution group that creates branded content such as music ringtones, wallpapers, animations, games, infotainment services, and community applications aimed at the Mobile Generation.

Main shareholders: Lagardère, Telecom Media Fund (formed by Trio Capital and The Caisse de dépôt et placement du Québec), Humagade Group Inc. (a partner of Desjardins Venture Capital), and Solidarity fund QFL.

Ansible is a mobile marketing company. It is the result of a joint venture between Interpublic group, a holding organization of advertising agencies and marketing services companies and Velti, a mobile technology provider. Its offices are in New York.

InMobi is a global mobile ad network that delivers relevant mobile advertisements on mobile internet sites through intelligent mobile web advertising solutions.

InMobi allows advertisers to discover their target audience using its advanced targeting technology via WAP sites and it enables publishers of such sites to earn advertising revenue. The mission of InMobi is to provide both the business model and technology to enable the growth of the mobile internet ecosystem.

Founded in 2007, InMobi is funded by Kleiner, Perkins, Caufield, & Byers, and Sherpalo Ventures.

www.inmobi.com

4INFO is a mobile media company. They provide free mobile search and alerts services over SMS (text messaging) and WAP (the mobile internet). In addition to mobile search, the 4INFO Ad Marketplace brings together advertisers and publishers on 4INFO’s SMS Publishing Platform to deliver content along with relevant advertising to interested consumers.

Verve is a wireless technology developer that provides applications and services to media companies and publishers. Using the proprietary Verve Publishing Platform, content partners are able to extend their communities and readership onto mobile phones and other network enabled devices.

Mobixell, is a provider of mobile multimedia solutions and has its own Mobile Ad server solution (Mobixell’s Ad-It). This Ad server solution leverages on the operator’s assets to better target advertisements to users, based on their demographic parameters, preferences, and behavior. Users will only receive relevant ads best adapted to their handsets, and can receive subsidized content or reduced messaging service costs.