An interesting article appeared last week in the Promotional Codes website (a leading vouchers website in the UK) about mobile coupons.

In order to show the overall development of mobile coupons in the US, they put together what they call an “Infographic” which explains various key trends, facts and techniques in a very simple, graphical way. more»

Last week an interesting article was published in Media Post suggesting that LBS was set to increase its share of local advertising spend substantially over the next few years.

The article, contributed by Dave Morgan, CEO of New York Based TV marketing agency Simulmedia and previously founder of TACODA, suggests that LBS will take between 20% and 25% of the ad revenue of local media by 2014! more»

One of the hardest things to judge is who your users are, but a recent survey of Mobile Gamers by Buzz City sheds some light on this all important question.

The survey was conducted during May and June 2010 and involved almost 1,500 consumers from 10 countries in the top 20 traffic generators on the Buzz City network. more»

Bluetooth-based proximity marketing has occasionally been criticized as being intrusive, as Bluetooth “invitations” are sometimes sent without a consumers request.

However, recent figures from proximity marketing firm FuturLink demonstrate that Bluetooth marketing can lead to very successful customer interaction. more»

A recent survey by media buying software company STRATA has shown that the growing popularity of smartphones is leading to an increased interest in mobile advertising from Advertising Agencies.

According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010. more»

For a company whose roots are firmly in the fixed internet, Google has been consistently aggressive at supporting mobile based services.

In particular, they have spent a lot of energy working to make mobile search as relevant as possible to a consumer’s mobile needs.

In line with this, Google just has released some very interesting location-based extensions to mobile AdWords. more»

Apple launched their iAd mobile advertising platform with much fanfare a couple of months ago, and has spent a lot of effort getting major brands to support it.
(see First iAd Campaigns Come To iPhone)

Now, Apple has made the iAd platform available for app developers who wish to generate leads for their iPhone apps.
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