We all know that buying a new car is a major undertaking, usually including many visits to a car dealership to see the latest models available.

But what if you could see a new car and explore its features without going to a dealer?

This is exactly what this innovative Augmented Reality campaign does, enabling British car shoppers to see and play with the new Ford C Max car – in the palm of their hand! more»

2D mobile barcode specialist NeoMedia Technologies has announced an 1800% year-on-year growth for their 2D barcode management platform.

Growth of this magnitude may be a sign that mobile barcodes are finally gaining more traction with brands, marketers, agencies and consumers. more»

The ability to provide accurate measurement has always been seen as a key requirement for brands to allocate larger budgets to mobile advertising.

Now the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC) have come together to create the first standardised key metrics to measure advertising on the mobile device and to provide a framework on how to count ad impressions on the mobile web. more»

Mobile ad platform Tap Me has launched new advertising formats specially designed for mobile in-game advertising.

The new formats aim to pass on brand messages to consumers in a far less intrusive way than current in-game ads. more»

Google is clearly the dominant player in online search, and although they already have a strong position in mobile search, it remains unclear if they will be able to replicate their level of domination in the long term in the mobile market.

A recent report published by Pyramid Research examines how differences in consumers’ usage of mobile devices as well as emerging new technologies may well open the door for new competitors to develop a strong presence in the mobile search market. more»

FirstPartner, a UK based research agency has released a very interesting “map” of the mobile payments industry.

The map provides a overview of how mobile commerce and mobile payments is growing as well as who are the key players, and is a good resource for anyone who is interested in this part of the mobile industry. more»