LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more engaging mobile advertising experiences to consumers on smartphones and tablets.

LoopMe uses big data and artificial intelligence to target audiences in real time and automatically optimize campaigns for the best possible results for advertisers and publishers.

The LoopMe platform integrates with ad exchanges and direct publishers, including some of the world’s most popular apps, many of which have achieved over a billion downloads, giving LoopMe massive global reach.

Every year at this time, we see many lists predicting the hot trends for the coming 12 months.

This year one of the best and most thoughtful lists we’ve seen comes from Golden Gekko, a leading mobile solutions provider in North America and Europe.

Their forecast identifies 10 key trends that will influence and shape the mobile industry in 2015. Our industry continues to evolve at rapid pace, and this list provides a lot of good “food for thought”.
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There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to steer development efforts, or to help sell advertising to brands.

Based on close to 80 billion app downloads, mobile analytics company App Annie has released a new tool that helps publishers to gain these key insights.
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When Marissa Mayer took over the CEO spot at Yahoo!, she publicly stated that “Yahoo will have to be a predominantly mobile company.”

“We’re late” she said, “We’re behind.”

Now, over two years later, there are signs that Yahoo! is making inroads in the mobile space.


According to new projections from eMarketer, in 2015 Yahoo! should overtake Twitter to become the third largest mobile advertising platform in the US.
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Mobile payments seems to have remained “on the horizon” for several years.

Products like Google-Wallet and NFC were supposed to have revolutionized payments by now, but have either faded into obscurity or are just now starting to make any serious inroads.

So the question one has to ask is – does anyone really want mobile payments?

The answer is a resounding YES, it is the Millennial generation that is likely to finally drive adoption of new payment technology.
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It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices and wearables for fitness & health.

Hoping to capitalize on that growth, New York startup FitAd has launched a mobile ad platform that promises to deliver a “curated audience” to brands, and maximized ad revenues to specialty publishers.
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In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent study has found that a majority of shoppers would prefer to get product information through their phone rather than by speaking to a live sales assistant. more»

2 to 5 March, 2015
Barcelona, Spain

The GSMA Mobile World Congress is where senior mobile leaders gather, collaborate and conduct industry business. more»