MobiAD Archives


IoT was Hot at Mobile World Congress

iot-mwcA key theme at this years’ Mobile World Congress was the rapid emergence of the Internet of Things as key future growth area for product, solution providers and telco operators.

IoT is taking off, and in a big way, evidenced by the massive amount of IoT solutions and applications shown at MWC.
more»


11.05.2015    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Venture Capitalists Bet
Google is Vulnerable in Mobile

stack_of_goldFor many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making any gains in the marketplace.

However, search on mobile devices is developing into quite a unique proposition, with differences in content, user expectations, and technologies.

Venture Capitalists are now betting that Google might well be vulnerable in this new area of search. And so they are pouring hundreds of millions of dollars of investment into start ups that are targeting mobile search. more»


06.05.2015    Tags: , ,
del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Android Mobile Advertising Passes iOS
For First Time

android_eats_appleA recent report from Opera Mediaworks indicates that – for the first time – mobile advertising on Android based devices has passed iOS based advertising on two key indicators.

Already the clear leader in impressions for the past year, in Q1 2015 Android also became the leader in total revenue generated.

See the complete statistics here.
more»


del.icio.us
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Subscribe to MobiAD