The GSMA has announced two new mobile app contests as part of the Mobile World Congress 2011.

The Brand App Challenge will see mobile app developers build “brand apps” for a selected group of global brands, including Coca Cola.

The Band App Challenge will have developers submit concepts to enable famous musical artists to engage with their fans throughout the world.

Prizes include cash, tickets, and trips to MWC Barcelona.
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By Alvin Wang Graylin, CEO of mInfo Inc

China is by far the largest mobile market in the world with over 800 million active subscribers, over 250 million mobile internet users and over 200 million new handsets sold each year.

Even at this scale, the growth hasn’t slowed, with 8 to 10 million new subscribers are still being added each month (the size of a medium size operator in many countries!)

Having a basic understanding of this massive market – with its huge potential for advertising – is important for everyone that is involved in the mobile marketing industry. more»

There are approximately 20 million university students in China, making this an enormously attractive advertising target.

Recently, David Holding-Parsons from MobiAd News completed a study of the attitude of Chinese students towards mobile advertising and found that they were receptive to mobile advertisements, but rewards and control are important! more»

Fashion designers are always eager to reach out, communicate, and build brand awareness with the next generation fashion consumers.

Now there is a mobile game – Anina Dress Up – developed by an insider in the fashion industry, that helps them do just that. more»

Deadline Extended:
Monday 29 November 2010

Honouring excellence and innovation in mobile communications, the GSMA’s Global Mobile Awards are the premier international showcase of excellence for the mobile industry. more»

14 to 17 February 2011
Barcelona, Spain

GSMA Mobile World Congress is the must-attend annual gathering of the mobile industry, with 50,000 senior mobile leaders from 200 countries. more»

Mobile operator, 3, has announced that it has launched an ad-funded mobile TV service in Hong Kong.

The service called Planet TV will include 28 channels covering Children’s shows, entertainment, lifestyle, music, news, sport, technology and travel. more»

Gartner has released a new forecast which predicts explosive grow in the media tablet market.

Sales of this new product category are expected to grow from about 20 million units in 2010 to over 200 million units in 2014, with changes in regional and product feature mix. more»

Facebook has taken another step towards promoting mobile marketing with the launch of Facebook Deals.

This new service allows brands and merchants to offer money off vouchers and coupons to users of Facebook Places who check in to merchants’ locations. more»