MobiAD Archives


SXSW – South by Southwest

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11 to 20 March, 2011
Austin, Texas, US

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. more»


26.12.2010    Tags:
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DLD11

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23 to 25 January, 2011
Munich, Germany

DLD is an invitation-only conference, which welcomes a wide variety of leading thinkers and creators from all fields of endeavor. more»


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MIDEM and MidemNet

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22 to 26 January, 2011
Cannes, France

MIDEM and MidemNet bring together the music industry’s influencers and decision makers from across the globe. MidemNet provides insightful analysis into the mobile and digital music markets. more»


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International CES 2011

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6 to 9 January, 2011
Las Vegas, US

With more than four decades of success, the International CES reaches across global markets, connects the industry and enables Consumer Electronic innovations to grow and thrive. more»


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Mobile World Congress 2011:
Cisco, Ericsson, and Telefonica CEO’s to Speak, Plus 5 new Developer conferences

mwc-2011.gifNow that we are starting to get close to the 2011 Mobile World Congress in Barcelona, the conference program is beginning to take shape.

This week the GSMA has announced several additional CEO keynote speakers at the MWC11, as well as the addition of five new Application Developer Conferences. more»


20.12.2010   
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US Mobile Ad Market Doubles,
And Google Is Taking the Lion’s Share!

us-mkt-share3.gifRecent figures from research firm IDC show that the US market for mobile advertising is growing at a rapid rate, doubling over the past year.

Even more interesting is the conclusion that Google currently represents almost 60% of this market revenue! more»


16.12.2010    Tags: , , ,
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ComScore Study: Nearly Half Of Europeans Have Received An SMS Ad

eu-icon.gifRecently released data from comScore’s MobilLens service has shown that SMS advertising remains the medium of choice for brands to deliver their messages to consumers in Europe, with more than half of all smartphone owners remembering that they had received an SMS advertisement. more»


15.12.2010    Tags: ,
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Mobile Augmented Reality:
A Market Overview

mar-st-pauls.gifMobile Augmented Reality (MAR) has been in the market for a couple of years now, and is the basis for some of the most innovative mobile apps around.

Portio Research has authored this introductory guide and market overview of the MAR market for those who are not yet too familiar with the concept. more»


14.12.2010    Tags: ,
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Consumers Browse The Mobile Web in the Evenings and Morning

clock-android.gifInteresting information has recently been published which provides further proof that smartphones have become the first and last device that consumers look at in the day.

London-based mobile ad network Adfonic has released a study about the hourly click patterns of smartphone users, which can help advertisers target ‘temporally”.
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Mobile Social Media Advertising Shown To Effect Consumer Buying Patterns

social-media.gifA recent study has found that the majority (59%) of US Social Media users consider advertising a fair price to pay for using these services.

Further, 15% of them reported that they are more inclined to buy brands that advertise on Social Media sites. more»


05.12.2010    Tags: ,
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Mobile Shopping On The Rise Says PayPal Data

paypal-mobile.jpgOnline and Mobile payments specialist PayPal has released results for this year’s Black Friday which show a stong rise in both online and mobile sales.

In the US, “Black Friday” is the day after Thanksgiving and is traditionally the biggest shopping day of the year. more»


05.12.2010    Tags:
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