MobiAD Archives


Amazing Technology:
NTT Docomo Launches In Call Translator App

vocre_translate.gifJapan’s biggest mobile operator, NTT Docomo, have launched a new app that allows real-time translation enabling Japanese to speak to foreigners over the phone with both users speaking in their native tongue. more»


10.11.2012    Tags: ,
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Facebook Shows It Can Make Money From Mobile

facebook-logo1.gifIt has been a challenging year for Facebook, with a disappointing IPO and second quarter results.

But finally Facebook has some good news, with their third quarter results showing that they are starting to figure out how to make money from Mobile. more»


10.11.2012    Tags:
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EE Launches 4G In The UK – But Pricing May Be A Problem

ee-4g-launch.jpgEverythingEverywhere (EE), (the UK mobile operator formed by the combination of T-Mobile and Orange) has launched the UK’s first 4G service but the initial reaction is that pricing plans may be a problem.

A survey conducted by Thinkbroadband.com found that 72% of Brits were put off 4G by the pricing that has been announced. more»


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1-in-5 Online Christmas Sales In 2012
Could Be On Mobile

christmas_mobile.gifBased on a recent study from IMRG Capgemini, the Christmas 2012 season could see a major growth in mobile commerce, with up to 20% of all purchases being made by mobile.

This forecast follows on from their Quarterly Benchmarking study which showed that sales through mobile rose to 11.6% in the second quarter of 2012, up from 8.2% in Q1. more»


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MMA Forum EMEA

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14 & 15 November, 2012
Istanbul, Turkey

The 2012 MMA Forum Istanbul is the leading mobile marketing event that brings together professionals from across the mobile ecosystem. more»


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“I’d Like To Buy The World A Coke”
Google & Coke Team Up For Award Winning Mobile Campaign

buycoke_topimage_200×238.jpgWouldn’t it be great to take some of the best advertising campaigns from the past, and bring them into the 21st century world of mobile?

This is exactly what Google and Coke have done. They teamed up to re-interpret one of the most iconic ad campaigns of all time, with some of the most creative use of mobile technology that we have seen.

The results worked so well that the campaign was awarded the first Mobile Grand Prix at the Cannes Lions festival. more»


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NFC Starts With Small Steps
In China and USA

isis-terminal.gifNFC for payments has been promised for a long while, but the difficulty of getting handsets, payment terminals, merchants, banks, card schemes and consumers all on board working together has meant that it has been a very slow project.

The latest news is that a couple of live installations are finally beginning to start up, in locations as diverse as China and the US. more»


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How You Use Your Mobile Depends On What You Want To Buy

mobile-shopping.gifOver the years there have been a number of studies about the mobile shopping behavior of consumers.

However, now a new report shows that in fact consumers utilize mobile devices differently depending on their specific product or service need, as well as the vertical market they are interested in.

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