The Mobile Horizons Thought Leadership Forum was held earlier this month in Istanbul to explore the latest trends and future vision of Mobile at the center of our lives.

Organized by Mobile Innovation Accelerator m-Spark.org and sponsored by Qualcomm, the conference focused on The Retail Revolution, Mobile Commerce and Banking, Wearable Technologies, Internet of Things, Brain to Machine Interfaces, and the Impact of Connectivity on our lives. more»

Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new technology can be used to increase engagement, demand attention, or build loyalty (think about AR, mobile apps, accelerometers, location, etc.)

Here is a really interesting new technology demonstration from Google, showing off one of the features of HTML 5 that is in Chrome. We don’t think we’ve seen this in a mobile marketing campaign yet, but we’re sure some innovative agency will start soon!
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Twice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed, interesting look at the key trends in internet advertising, including Mobile.

The study reported that mobile advertising revenues in the US grew by over 100% during 2012, the fastest growing segment of the entire internet advertising industry!
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Dozens of Android apps have been found to be infected with a virus, it has emerged. The malware, named BadNews, has been discovered in 32 apps on the Google Play store, from four different developers.

The effected apps have been downloaded between two and nine million times, according to Google Play statistics – although not all of these downloads will be the malware-infected versions. more»

Starbucks is the latest corporation to report big successes in its mobile payment transactions, averaging over three million a week in the United States.

The coffee giant is hoping to attract further use of the system over the coming months, with a number of promotions – most notably, a rewards system that’ll earn customers points for each transaction made via mobile. more»

While eBay’s first quarter results may have been a disappointment for some, the company dispelled fears in the mobile community with figures pointing to massively increased numbers of mobile users.

The auction site gained roughly 2.8 million new mobile users in that period. And the company saying it expects to generate around $20 billion each from mobile commerce and mobile payments this year. more»