Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the industry.

Called Facebook Audience Network, this new service has the potential to increase ad revenues for publishers, while increasing ad effectiveness for brands.
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Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses.

Although most would agree that the tablet form factor provides a high level of consumer interaction and engagement, specific studies substantiating this and providing a finer level of detail have been sorely missing.

Newsworks is the marketing body for national newspapers in the UK, and they recently launched The Tablet Project just to address this need. more»

Mobile commerce is all about making things easier and more convenient for customers.

Payment is often seen as a difficult step in commerce, so in recent years a lot of effort has been going into finding new and better ways to allow customers to pay.

Now PayPal and Starbucks are piloting a new payment scheme that may be the easiest ever, and it is based around the new Gear 2 smartwatch from Samsung.
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Deadline for Entries: June 15, 2014

The WSYA selects and promotes outstanding mobile and new media projects from young people that have the potential to change the world through technology.

This can be a great opportunity for someone in your young network, pass the information to them!
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Big sporting events always mean big advertising budgets, and brands trying to go the extra mile to capitalize on the fans’ enthusiasm.

The biggest sporting event of 2014 is undoubtedly the World Cup in Brazil, and McDonald’s has launched a new campaign using augmented reality to engage fans while they are eating. more»

1 July, 2014
London, UK

Special Discount for MobiAD Readers!

Bringing together insight from sector newcomers , entrepreneurs, and the established financial powerhouses, WIRED Money will introduce, explain and predict the changes affecting the world of banking, finance and money. more»

25-27 June, 2014
Beesenstedt Castle, Germany

Since 2010, we have invited amazing speakers to share their vision about the future of Mobile & a Lifestyle of Mobility. This year, we are expanding the themes to include Internet of Things, Wearables, Smart Cities and the Maker Movement. more»

Golden Gekko University is collaborating with Oxfam Intermón, an international non-profit organization, which is determined to change the world by mobilizing the power of people against poverty.

They are working together for the creation and development of a survey app for Oxfam’s field workers that will allow them to conduct surveys, analyze and share data electronically. more»