Greystripe and Vivendi Games Mobile have announced that Greystripe will distribute ten ad-supported titles via Greystripe’s online and mobile gaming portal GameJump.com and through its AdWRAP Catalog Platform. more»

Gundersen Partners has completed a study among 377 senior marketing executives on new and emerging media. Only 55% of these currently allocate more than 10% of their budget to new media, although this will rise to 80%. Lack of information is the most widely cited reason for this gap. more»

Mobile is frequently cited as a great tool for creating customer engagement. Here are some key tips to make sure your mobile campaigns are truly engaging.

By Scott Forrest and Jose Lozano
Managing Partners
Mo7 Mobile Interactive Marketing more»

FUN and MOBILE, a mobile marketing company based in Warsaw, Poland, has this week announced that it is launching a new mobile solution for Knorr in Poland, called Knorr: Mobile Cookbook. The Java application will contain recipes, with ingredients list, cooking instructions and pictures of the dishes. more»

SnapTell has announced the release of its Snap.Send.Get solution that converts every camera phone into an opt-in marketing device. The Snap.Send.Get solution enables consumers to obtain information with the snap of a photo, while marketers get to create a personalized and targeted brand conversation with their customers. more»

M:Metrics has announced the release of a new service for tracking mobile advertising, M:AdTracker. It will continuously monitors clickable display advertising from a broad representative set of mobile Web destinations, and classify the data by industry, company and by product/service to reveal leading advertisers in and across market segments. more»

The dotMobi Advisory Group (MAG) has announced the formation of its Mobile Advertising Task Force. The task force’s first action is the release of a white paper, “Mobile Advertising in a .mobi World”, that defines the global mobile advertising ecosystem and outlines opportunities for off-portal mobile advertising on Web sites developed on .mobi domains. more»

Medio Systems has announced a partnership with Shanghai based mInfo to deliver a mobile search, advertising and content delivery platform for the Chinese market. mInfo offers natural-language mobile search in both Chinese and English via SMS, WAP and instant messaging. more»

The Mobile Marketing Association (MMA) has announced the winners of the Third Annual Mobile Marketing Awards. more»

Facebook Platform for Mobile, which was launched in late October, allows developers to build mobile web applications for the fast-growing social community. This announcement from AdMob will allow developers to monetize their applications using advertising from AdMob. Social networks are widely expected to become one of the prime targets for mobile advertising. more»

Office Depot has announced the deployment of a new mobile marketing campaign. The campaign will include the launch of new services such as Office Depot mobile store locator, RSS feeds, text message coupons and offers, and mobile sweepstakes capabilities. more»

Mobile is now emerging as the 7th of the mass media, joining Print, Recordings, Cinema, Radio, TV and Internet. This SMLXL White Paper looks at the introduction stages of each of the previous mass media, illustrating what impacts they had on their predecessors. Drawing from those lessons, the paper outlines the key benefits unique to mobile, explores areas where mobile media concepts are succeeding, and the roles of advertising, user-generated content, viral marketing. more»

The Mobile Marketing Association has announced the finalists for the MMA’s Annual Mobile Marketing Awards. The awards will be presented at the MMA Annual Global Awards dinner and ceremony on November 14 in Los Angeles. See the nominees here. more»

JumpTap is one of the leaders in mobile search and advertising. Their operator-branded solution is commercially deployed on 9 mobile operators in North America and Europe. In this interview, JumpTap CEO Dan Olschwang explains the JumpTap approach to search, and how they provide advertisers with some of the most advanced targeting and profiling capabilities available today. more»

The Direct Marketing Association (DMA) has released the first in a series of reports on consumer activities in mobile.

The study showed that SMS remains the main form of mobile marketing. Nearly 15% of mobile service providers reported an increase of over 100% on the same period a year ago. more»

Celltick Technologies, known for its idle screen advertising solution, announced that it has received an additional $8.5M funding from its principal investors JVP and Amadeus. The funding is aimed at accelerating the delivery of its new mass reach mobile media strategy. more»

• Advertising Will Set Mobile Free
         Wireless Week
• Wireless: Ads targeting cellphone’s location
         International Herald Tribune
• Millennial Media lands $15M in venture capital
         Baltimore Business Journal
• Ads-Click Unveils Ads-Click Mobile, First Offering
     to Provide All Tools Needed for Any Business
     to Advertise on Mobile Devices
         Fierce Wireless

After many months of industry speculation and endless rumors about the “G-Phone”, Google has at last made public their plans for entering the mobile industry. The company has decided not to introduce their own mobile phone, but instead they’ll be trying to open up the mobile internet through a combination of a new industry association – the Open Handset Alliance – and a new software platform for mobile devices which will be provided under “open source” licensing terms. more»

Nokia and Boost mobile have each announced a deal with Cellfire to allow their customers to access Cellfire’s mobile coupons. Both deals will make it easier for consumers to access Cellfire’s mobile coupons. more»

The Weather Channel Interactive and Vantrix, today announced plans to launch a new mobile video service available through The Weather Channel mobile Web site. Wireless users will be able to watch weather reports for 100 different US cities, along with regional and national video forecasts, travel weather reports and weather-related news stories. more»

AdMob has released its first report on market level data. The report covers the month of September in which AdMob served 1.6 billion mobile ads and reveals, among other information, that three of the top 5 devices receiving AdMob ads in the US are Smartphones. more»

Diageo – owner of such well known brands as Guinness, Dom Perignon, Johnnie Walker, Tanqueray, Baileys, and José Cuervo – has launched a special mobile service to promote Smirnoff, their No.1 premium Vodka brand.

Developed by digital agency AKQA, the mobile initiative more»

The mobile advertising industry risks falling at the first hurdle by ignoring the basic principle that consumers should not be charged to receive advertising, argues Patrick Parodi, Chief Sales and Marketing Officer at Amobee Media Systems and Chair of the Mobile Entertainment Forum. more»

CBS Mobile has teamed up with Medio Systems to add search capabilities and search-enabled advertising opportunities to its CBS Mobile websites. Under the agreement, Medio Systems will provide CBS Mobile users the ability to search and navigate content on CBS Sports Mobile, CBS Mobile News, and CW Mobile websites. more»

Vodacom has announced the launch of a new mobile advertising service called “On-The-Line”. The new service will allow advertisers to target personal channels such as WAP sites, MMS, and SMS messages. Vodacom will offer banner ads on its mobile internet portals that attract 1.4 million users a months, as well as text adverts on its innovative new “Please Call Me” service. more»

M1, a mobile operator in Singapore, has announced that it has started a location-based advertising (LBA) SMS service in collaboration with local media company Singapore Press Holdings Ltd . more»

The survey, conducted by Acision, showed that the potential for mobile advertising in the Middle East was very strong. 64% of respondents believed that it will mirror the success of Internet advertising. more»

CTIA has chosen Amobee Media Systems to serve ads for the CTIA WIRELESS I.T. and Entertainment 2007 Event’s Mobile Site. The official CTIA Wireless I.T. and Entertainment 2007 WAP site will display banner advertisements from the event’s top sponsors. Each sponsor banner is clickable and provides users the sponsor’s booth location. more»

Sennari, Founded in 2005, has its roots as a mobile application development and gaming company. It now offers a mobile marketing platform (M2O) that gives marketers the tools needed to define and execute on consumer behaviour in order to build brand, service loyalty, reduce churn and create new revenue streams.

Ta with you offers a personal translator for mobile devices. Their mobile translation portal (mobitra.mobi) incorporates mobile advertisement as a way of funding to provide the translation services tourists, companies, and emigrants demand.

Ad-comm Group is a full service marketing communications company based in Tokyo with a US operation in Los Angeles. They have a full digital/mobile marketing company called Cybermedia which develops cutting edge marketing programs utilizing the latest technology.

MoFuse is a mobile site creation application that is web-based and free to use. It allows users to create fully compliant mobile versions of their blog or website. A user’s mobile site can be driven by their RSS feed so there is no need to constantly update your mobile site.

MoFuse offers a revenue sharing program where users can place mobile ads on their mobile sites and split the revenue 50/50 with MoFuse.

Aerodeon, founded in 2000, is an advertising agency that connects brands to consumers over mobile networks. They have won several awards, having won the Grand Prix at Marketing Magazine’s inaugural digital awards for their work with the BBC and were voted one of the Top Fifty Most Creative Businesses in the UK by FT Creative Review.

Mobile Content Networks (MCN) provides mobile network operators, mobile portals, and mobile content providers with a Federated Mobile Search Management solution that delivers the right answers, with the right ads, in 2-3 clicks. MCN delivers real-time mobile search results for NTT DoCoMo, Yahoo Mobile Japan, AIS, DTAC, and TRUE (Thailand), Elisa and DNA (Finland), and many other operators and portals worldwide.

GoLive! Mobile is U.S. based provider of technology solutions and services for the mobile marketing, premium SMS, and mobile content delivery markets. They offer an API tool to launch mobile messaging and content delivery applications instantly, with ‘plug-and-play’ access to virtually all mobile networks worldwide.

360° Mobile offers mobile marketing solutions by providing applications that allows an enterprise, to communicate with mobile users through text messaging to virtually any wireless device. Their 360° Mobile Content Management System platform allows for two way commerce, alerts, subscriptions, SMS push to WAP, couponing and voting.

Crazy Tomato runs an affiliate network of mobile content portals in Central European Countries (Czech Republic, Slovakia, Poland, Hungary and Ukraine). They also provide ad-funded mobile content and applications, from a logo or other branded image to use as wallpaper, an advertising jingle, other sound, branded game or other application.

The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. It addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.