Google has released some interesting data indicating that 44% of Christmas gift searches will be done via mobile this year compared to 20% last year and less than 2% in 2008. more»

An interesting white paper published by Media Buying platform Ads Mobi and written by mobile research company Mobile Squared has predicted that Smartphones will overtake Feature phones during 2012 in the US. more»

The GSMA has announced an extension to the entry deadline for the prestigious Global Mobile Awards. Click HERE to submit your entry!

In the US the Monday after Thanksgiving has come to be known as Cyber Monday because of large amount of online sales that take place on this day.

But over the last few years, as consumers get more familiar with mobile technology, there has been an increase in mobile transactions on the Monday after Thanksgiving, thus giving way to the new term, Mobile Monday.

Here are some highlights on the growing trend of mobile commerce. more»

Mobile coupons have long been considered one of the most powerful potential uses for the mobile device. However, consumer uptake has often been slow and coupons have essentially remained a niche market

Now a new survey indicates that growth may be picking up, and sheds light on what factors are still holding consumers back.
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27 February to 1 March
Fira Montjuïc, Barcelona, Spain

The GSMA Mobile World Congress is the place for mobile leaders to gather, collaborate and conduct business. more»

For quite some time, the Coca-Cola company has been supporting environmental causes, including contributions to World Wildlife Foundation (WWF) to help the group protect polar bears and their habitat.

This year, for their Christmas campaign, Coke has begun shipping Coke in an all-white can, and has been encouraging consumers to scan the can to make a contribution to the fund. more»

Mobile marketing and advertising have generally become mainstream by now, and along with this has come an increasing appreciation for the importance of mobile search.

Now publications traditionally focused only on PC based SEM are actively discussing and analyzing mobile search. Recently in MediaPost’s SearchInsider publication, Aaron Goldman wrote an article listing 15 interesting and potentially significant statistics about mobile and search. more»