For many years, the mobile industry has been anxiously anticipating the success of Location Based Services. And the world of mobile advertising has looked forward to highly relevant location-based advertising becoming an important new revenue stream.

But until recently, the promise of LBS always seemed to be just one or two more years in the future.

Now social network giant Facebook has launched their mobile location service “Places”, and the future of LBS might never be the same. more»

App Stores are the real hub of activity in the mobile world these days, and having an up-to-date understanding of the key trends in this area can be crucial for a business.

Distimo is an app store analytics company built to solve the challenges created by a widely fragmented app store marketplace. This latest report from Distimo takes a look at in-app billing, as well as reporting the highest ranking paid and free apps from the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace. more»

A recent survey of iPad users in the UK has shown that the iPad is users’ favorite device for reading newspapers, magazines, and books.

However, only 16% of iPads are regularly used outside of the home.
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Quite a few people have wondered if the income stream from mobile advertising could be sufficient to run a business, as it is usually very difficult to get actual data about the revenues from publishers.

Now mobile application and games developer MobilityWare has announced that it earned $300,000 during June 2010 from ads in its various titles on Greystripe’s advertising network. more»

An interesting two part article was recently published in Search Engine Land explaining how to maximise ROI in mobile paid search.

The article, written by Mona Elesseily, VP of Online Marketing Strategy at Page Zero Media, outlines differences between traditional paid search and mobile paid search and explains how they lead to a difference in value of keywords, the difference in targeting options, and an increased importance of being in the first couple of results. more»

Apple has announced that it will close its Quattro Wirelesses mobile ad network in order to focus all of its resources on the iAd platform.

Apple just bought Quattro in January 2010, and has already stopped accepting any new campaigns on the network. more»

Research company Gartner has announced that Google’s Android Operating System (OS) has overtaken Apple’s iPhone OS and become the world’s third most popular OS.

Android sales represented 17% market share during Q2. more»