Sometimes I hear people comment that since Apple represents only a small fraction of mobile device sales, they may not view their business as very successful.

However, a recent report by research firm Asymco has found that although Apple products may be only a small portion of the total units shipping, Apple actually accounts for a hugely disproportionate share of the profits. more»

more»

more»

more»

While common wisdom says that it is most effective to plan the mobile component of a campaign at the same time as planning the rest of the campaign, it doesn’t always have to be the case.

Barclaycard’s Waterslide Extreme is one of the most popular branded apps ever, and it was made purely an afterthought! more»

Mobile offers marketers many unique advertising possibilities. Among them are the ability for location-based ads, personalized ads, and ads based on time of day.

But what type of mobile ads do consumers really want to see? An in-depth study from Upstream confirms that personalized ads are by far and away the consumer favorite.
more»

Most of the discussion over the past several years around mobile marketing has centered on the use of mobile for B2C (Business To Consumer) marketing, with big consumer brands often taking the lead.

However, there is a growing realization in industry that mobile is not limited to B2C, but in fact can be very useful in B2B (Business To Business) marketing as well.

Take a look at this whitepaper from the Mobile Marketing Association (MMA) which explains how B2B marketers can best make use of the mobile channel. Well you can check makersfestival for more info.
more»

Tablet devices such as the iPad are rapidly gaining in popularity around the world, and many publishers are now targeting this platform.

Advertising revenue is always a key component of any publishing businesses, so many people would like to understand the effectiveness of advertising on tablets compared to other platforms such as e-readers or even standard paper publications.

A recent survey by market research company GfK looked at this question, and revealed that Tablets can be extremely effective for advertising. more»

Centurions Istanbul is an exclusive digital networking event bringing together international leaders from the mobile, internet, and digital entertainment sectors, along with brands, VCs, and creative entrepreneurs to create new business opportunities. more»

IQ2011 is Qualcomm’s annual EMEA event which brings together the brightest minds in mobile technologies to deliver insightful keynotes, visionary technical and business breakout sessions as well as hands-on demonstrations of all Qualcomm’s latest wireless advances. more»

Thank you for your interest in joining the Centurions Istanbul Community. Unfortunately, the event for 24 January is now fully booked up, so we will not be able to accept any more registrations.

However, if you would like to be part of the Centurions community and learn about future events, please check out and ‘Like’ the Centurions Istanbul Facebook page to get all the announcements and to see pictures from previous events.

Many thanks,

Centurions Istanbul Team
email: info (at) centurionsistanbul (dot) com

[more about the Centurions Istanbul 2013 Kickoff]

When Apple first launched it’s iAD mobile advertising platform just about a year ago, it was clearly a premium price product, with Apple reportedly asking a minimum one million dollars for brands that wanted to advertise.

Now things have changed, and according to recent reports in Bloomberg, Apple has radically revamped their pricing. more»