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When Ubisoft was preparing to launch their Wii game “Just Dance 3“, one of their key objectives was to broaden the target of the Just Dance series beyond their traditional core customer base of teenage girls.

Widening the audience for the games meant finding a way to market to non-traditional Just Dance fans, and it turned out that using a mobile app was a great way to go! more»

Mobile Retail is clearly one of the hottest topics in mobile marketing today, and it is changing rapidly.

Now Velti, a leading provider of mobile marketing and advertising solutions, has released a white paper, “Mobile – The Shop in you Pocket”, that looks at some consumer attitude aspects of mobile retail, and explains how retailers can take advantage of the “trusted position” they enjoy with consumers. more»

London and Seattle-based tech company nFluence have announced the release of dealBoard 2.0, the follow-up to its original app released in January.

dealBoard collects information on what brands consumers like, and delivers them daily deals based on this – like a more user-specific Groupon or Living Social. more»

The Mobile Marketing Association (MMA) announced over the summer that it had secured initial funding of $1 million to launch new research into the ROI that mobile provides marketers.

Smart Mobile Cross Marketing Effectiveness (SMoX.me) will focus on the return on investment that mobile contributes to the marketing mix, and will test campaigns to determine the relative economic value of investing in mobile as opposed to traditional marketing areas. more»

Opera has launched its first State of Mobile Advertising report, highlighting key data and trends in the industry across the globe.

Apple’s iOS came top of the list for eCPM (effective cost per thousand impressions) with an average of $2.85, above Android’s $2.10 and far beyond Windows Phone at just $0.20. more»

Since the 1800’s, the Dutch royal family has had their own private, lavish waiting rooms at the main railway stations in Holland.

These ornate rooms – which have never before been accessible by the public – can now be visited by everyone thanks to a new app using advanced panoramanic technology. more»