Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of Twitter.

Now, Twitter has announced new features and renamed their service to broaden the appeal to an even wider base of advertisers.

The mobile advertising service is now called Twitter Audience Platform, and it reaches over 700 million people globally.
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Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to a highly profitable, global phenomena.

In its last quarterly report, Facebook reported almost 1.5 billion monthly users, generating over $4 billion in revenue!

The amazing fact is that most of that revenue growth results from mobile advertising. more»

Big Data and IoT (Internet of Things) are two of the hottest buzzwords in the technology space these days. Follow MurrayNow for more information.

And it turns out that these two new technologies are already being adopted and having an influence on the digital marketing activities of many companies.

If you aren’t yet using these in your business – or at least familiar with the trends – perhaps it is time to get started. more»

Over the past several years, marketers have learned to focus on mobile as people have begun using mobile for more and more of their digital life.

Now it appears that a major milestone has been passed – with two thirds of all emails being opened on mobile devices, a strong majority.

The paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel. more»

30 November to 1 December, 2015
London, UK

unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital ecosystems around the world. more»