The world of media and advertising has changed a lot in the past 20 years, and nowhere has the change been bigger than in the media habits of teenagers. To understand this better, Harris Interactive conducted several online focus groups with US teenagers. They talked about their views of advertising, what they like, what works, what they don’t like. more»

Laurent Herbillon explains the recent TF1
agreement and Bouygues’ strategy for
mobile advertising

Bouygues Telecom is one of the leading mobile operators in France. Laurent Herbillon is Director of Service Development and Innovation, and is responsible for mobile advertising activities within Bouygues. Laurent took some time with us to explain the overall mobile advertising strategy at Bouygues, as well as the details of some recent business developments. more»

Interview with Richard Saggers
Head of Mobile Advertising

Richard Saggers has the interesting position of New Business – Head of Mobile Advertising for Vodafone Group Services. As such, he has a unique vantage point to share with us some of the experience and strategies around mobile advertising for one of the world’s largest mobile operators. more»

Interview with Richard Saggers
Head of Mobile Advertising

In the previous MobiAD News newsletter, we ran Part One of our interview with Richard Saggers, where he discussed Vodafone’s view of the mobile advertising opportunity, their overall strategy, plus details of key partnerships with Yahoo! and Google (if you missed Part One, you can see it HERE). This is Part Two of the interview. more»

The WPP Group has signed an agreement to take over 24/7 Real Media. The acquisition will strengthen WPP’s position in the rapidly-growing digital marketing industry enhancing the Group’s position in search marketing, digital media and adding strong technology skills. more»

Greystripe, who distribute ad-supported mobile games through their GameJump portal, has announced that it has closed $8.9 million in funding. The funding was led by Steamboat Ventures a venture capital firm affiliated with The Walt Disney Company. more»

Ford has signed a deal with Channel 4 to run ads in front of the mobile video content on the Channel 4 mobile site.

Channel 4 has added expanded their mobile site to include a range of ad-funded video content, including clips from Desperate Housewives more»

Mobibase is a mobile content publisher. They are experts in Mobile content delivery platforms and mobile TV. Their clients include operators, handset manufacturers, ISP, mobile publishers and media companies in 56 countries. They own a large wireless visual content catalogue.

SnG Technologies provide mobile marketing and sales solutions using their Inflite platform. Inflite is an On-Device portal that puts customers brand rights at the heart of the mobile consumer’s life. SnG Technologies was founded at the start of 2005.

Enquire is a video call entertainment and marketing services company. Founded in 2003, the company is headquartered in Barcelona, Spain. Enquire operates in two distinct areas: video call entertainment products for 3G consumers (D2C), and video call marketing and communications services for advertisers (B2B). Enquire also run the mooobl.com mobile search engine which supports advertising.

Millennial Media is an advertising company specialised in the mobile market. They use their ad-serving and optimization technology to deliver advertising solutions to marketers. Millennial Media also runs Decktrade which is a mobile advertising marketplace.

Cellfire provides consumers with convenient retail discounts directly on their mobile phones. Cellfire is the first nationwide mobile couponing service that allows consumers to easily access deals from brand-name retailers nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California.

The GSM Association (GSMA), which represents more than 700 mobile operators serving 2.4 billion users, has launched a Mobile Advertising Programme to drive the development and success of advertising on the medium of the ‘fourth screen’ – mobile phones. The Programme will be directed by the GSMA’s Mobile Media and Entertainment Group, which includes leading operators from around the globe. more»

Dell recently used the permission-based text messaging services of Mobile Campus in order to interact with students. Through this service, students can opt-in to receive advertising text messages from certain vendors. more»

Ad-funded gaming portal Cellufun announced that it was partnering with popular cartoonist Marc Tyler Nobleman to bring free humor to mobile phones. Nobleman will create a series of satirical cartoons exclusively for the small screen (see examples below) more»

Greenlight Wireless reports early success for its recently launched “sponsored listings” feed service. The sponsored feed service allows publishers to write marketing copy that links to a dynamically-created landing page. The landing page displays the actual ads, which are selected according to key words provided by the publishers. more»

This article in the Guardian Unlimited by Victor Keegan takes a look at the implications of various mobile data rates on mobile content. Andrew Bud, Executive Chairman of mBlox, explains his view that neither the current “pay per megabyte” nor the upcoming “flat rate” schemes will work. more»

Universal Pictures has partnered with Zannel for viral promotion of the new movie “Knocked Up” which will be released June 1. more»

mixipix is a mobile content and services provider specializing in creative messaging solutions. mixipix delivers two core services into the mobile market; animated rich graphical messaging services aimed at 16-25 year old females, and marketing and advertising solutions that assist companies project their brands and associated sales messages into the mobile market place. mixipix also supports UGC for mobile with its consumer-facing cartoon creation tools.

Buongiorno, a leading multinational operating in the market of digital entertainment, announced the acquisition of the US and UK agency operations of mobile marketing and advertising company Flytxt. more»

AOL has announced that it is acquiring Third Screen Media, the Boston based Ad network and Ad serving company. Third Screen will operate as a wholly owned subsidiary of AOL’s Advertising.com company. more»

Player X has expertise in both games and mobile TV and video. They develop, publish and distribute mobile entertainment content across global operators, portals and handset manufacturers. Player X brings some of the biggest entertainment brands to mobile and delivers media channels including geekTV™ and Lucky X Casino. You will definitely come across while playing online casino games or betting. But you should prefer to play on sites which give you rights like bookmakers without self-exclusion and provide huge bonus as well.

Player X was recently named in the top 20 in the Real Business / O2 “50 to watch in mobile” and is a Red Herring Top 100 Finalist Europe.

Unipier is a leading provider of innovative software products that empower mobile service providers to rapidly create, control, integrate and deliver a wide range of revenue generating mobile data services. Unipier´s product offering is based on Intelligent Policy Management overlay to existing SDPs for the rapid, code-free application of services logic, business rules and policies such as access control, premium charging, promotion and bundling, advertising and many more.

Google Mobile Search enables users to find exactly what they are looking for by searching through Google’s entire index of web and mobile web pages. The page size is adapted for the smaller screen. You can also customize your google homepage for your mobile phone and view your Gmail Account.

Yahoo! oneSearch is now available for internet-enabled phones. oneSearch results are delivered to you in a new, format that redefines search for the mobile phone. It’s all about getting instant answers with just one click, Yahoo! oneSearch gets you results for just about anything you need and gives you results based on where you are.

Nokia Interactive Advertising was formed by the combination of Nokia Ad Service and Enpocket.

Nokia Interactive Advertising enables advertisers to reach mobile phone users with a contextual and targeted message. Mobile users receive customized advertising messages, thus enabling advertisers to carry out targeted advertising on mobile applications and services.

Nokia Interactive Advertising delivers an end-to-end solution for advertisers and publishers. Incorporating advertising into mobile internet applications or services is a simple process.

5-6 June 2007
Monte Carlo
MEM 2007 is where professionals from across the mobile entertainment value chain will meet to discuss the latest developments, industry trends and strategies for the future. more»

16 to 18 May 2007
London, UK

Hot in the steps of last year’s Advertising event, Visiongain’s Mobile Marketing and Advertising 2007 conference will discuss how operators, ISPs, media companies and brand owners can tap into this market potential. more»

Boost Mobile is a lifestyle-based youth brand focussing on offering communications products and services. Founded in 2002, Boost Mobile’s popularity with American Youth has generated rapid success, thus making it one of the fastest growing wireless service in the USA. It is a subsidiary of sprint Nextel Corporation.

Jumptap provides both performance and premium advertising solutions that run across the highest quality premium mobile ad network which includes the largest carrier inventory in North America, apps, and premium quality mobile sites. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer.

Relevant ads drive higher engagement and deliver better response rates and conversions which in turn delivers the best ROI for advertisers and highest yields for publishers.

Jumptap operates the largest independent premium mobile advertising network in North America largest number of unique visits per month with approximately 63 million uniques. Advertisers can run managed brand (CPM) campaigns or self service (CPC) campaigns or a combination of both.

In addition, Jumptap’s tapLink platform allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide best ROI for advertisers.

Telephia’s has been involved on the measurement of consumer behavior in the mobile communications market since 1998. The data that Telephia provides allows companies to make consumer marketing, competitive strategy and resource allocation decisions. Telephia serves clients from all parts of the mobile value chain.

The Mobile Entertainment forum was founded in 2000. It has established itself as a global trade association for big and small companies involved in the mobile entertainment industry. Their members come from all parts of the mobile entertainment value chain. They also organise the Meffys mobile entertainment awards.

The Mobile Marketing Association (MMA) is the leading global association for companies involved in the mobile marketing industry. They strive to stimulate the growth of mobile marketing and its associated technologies. They have members in all parts of the mobile marketing value chain. It has representations in over twenty countries.

Kaiser Kuo, group director, Digital Strategy at Ogilvy, China, wrote an interesting article in Contagious last week, looking at the emerging mobile advertising market in China. more»

Telephia and comScore released the latest results from their study of mobile vs. PC based internet usage. The study shows the number of mobile internet users in the UK in January to be roughly 5.7 million. This is about 20% of more»

M:Metrics reported that English-speaking Hispanics are one of the most active market segments for mobile content consumption. Over 70 percent consume mobile content, compared with less than 50 for the market in general. more»

HSBC, one of the world’s largest banks, has been trialling a new kind of location based advertising in London recently. more»

At the MSN strategic summit in May, Admob and Coca Cola announced the launch of a major new mobile campaign using a “click to video” response, more»

Sports.comm is a new company created by a group of people with experience in athletics and ambitious plans for supplying global services in sports and entertainment. Sports.comm develops programs for the collection, editing and distribution of statistics of sport events in real time. They have the knowledge to produce graphic showing software (graphic generator) for TV programs in real time. They can also produce and provide audiovisual content to mobile providers modulated according to providers network.

CellTrust is in the business of mobile-enabling personal data in a highly secure manner. A developer of Secure Mobile Information Management (SMIM) software, CellTrust closes the mobile information gap by giving users of cell phones secure, automated software and services that extend the usefulness of their device.

Exclusive Interview with BJ Yang,
CEO of AirCROSS, Seoul, Korea

Korea has some of the world’s most advanced mobile technology and services. Read about leading edge integrated marketing and commerce services from AirCROSS.

Ymogen is a mobile and web engagement specialist, helping brands and public sector organisations build better relationships with their customers. They work with your creative agency to integrate mobile experiences to your campaign.

GoFresh develops, produces and distributes Europe’s leading “User Generated Mobile Web Content” platform. Their “Mobile Community Platform” contains all the popular elements of web-communities adapted for mobile phones and the needs of active mobile internet user of today and tomorrow.

Out There Media is a full service mobile media and advertising agency offering integrated campaigns for advertising on mobile devices by bringing together traditional advertisers, advertising and media agencies, content providers, aggregators and operators.

ZenZui is an entirely new way to use mobile internet. With ZenZui, your phone screen is a portal into your own customized Zoomspace, an information landscape of personalized, cached content in the form of Tiles that directly reflect lifestyle. Using a single thumb, you fly in and out of your Zoomspace, two simple taps can get you directly to any Tile.

Mobile Complete can help you drive the adoption of your mobile product (handsets, applications, content, service, etc.) and enhance the experience of your end-users. Their solutions span the entire product lifecycle and can help you accelerate time-to-market, reduce costs, and dramatically improve your consumers’ experience.

MediaCom is a media planning and buying company. It is responsible for planning and buying the advertising for some of the world’s biggest companies – among them Procter & Gamble, Shell, Glaxo Smithkline, Royal Bank of Scotland, Nokia, Masterfoods, VW and Universal.

Gameloft is an international publisher and developer of video games for mobile phones. Founded in 1999, Gameloft creates games for mobile handsets equipped with Java, Brew, or Symbian technology. As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries.

Edioma was founded with the goal of improving cross-cultural communication. edioma’s mission is to develop interactive mobile language solutions that are affordable and easily accessible to the non-English speaking wireless customer. edioma believes advances in mobile technology should be used to improve overall quality of life.

24/7 Real Media brings the science of digital marketing to advertisers and publishers around the world. 24/7 Real Media empowers advertisers and publishers to engage their audiences. They claim to “take targeting, tracking, analytics and search marketing strategy to the next level.”