The Australian Broadcasting Corporation (ABC) is investigating the use of advertising as a means of funding its new mobile portal according to an article in The Australian. more»

Latin-Pak , a 12 year old Hispanic Direct Marketing firm in the US, has announced that it has started offering Hispanic Mobile Advertising. The new service will allow Latin-Pak’s clients to target Hispanic consumers via SMS, WAP and MMS. more»

JumpTap announced that it has signed a deal to provide its search and advertising solution across all seven of TeliaSonera’s networks (Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania). more»

• mobilePeople Launches Targeted Local Mobile Advertising
         Mobile Europe
• New Solution Location-Enables Mobile Advertising Inventory Without GPS
         Directions Magazine
• New Motion Renamed Atrinsic
         Atrinsic press release
• Airwide and TietoEnator to Offer Integrated Mobile Advertising Solution
         Airwide press release

June 23-26, 2008
Brussels, Belgium

Join thought leaders and key industry players at Mobile Advertising 2008 in Brussels to analyze the growth of this market. more»

4th and 5th June
Amsterdam, The Netherlands

Navigation and Location Europe is the premier navigation conference. This year the conference will take a closer look at the future of location and mobile advertising. more»

LiveWire Mobile, a division of NMS Communications, is redefining mobile personalization with a suite of caller, message and subscriber services designed to empower your customers and fuel the success of your business.

The Infuse Platform is a powerful, end-to-end service delivery engine that provides you with an online storefront, content, promotions and billing capabilities. And Achieve Marketing Service delivers the right level of pre- and post-launch support to help you attract and hold onto subscribers, and give them reasons to keep talking, texting, and using personalized services.

Our Ringback service is already deployed by over 30 operators around the world, with nearly 7 million active subscribers.

Communology is a mobile telecommunications company operating worldwide, which specialises in testing mobile devices and the development of individual, customised rich media solutions for customers. As a pioneer in the mobile application industry Communology focuses on innovation based on our excellent research and progressive development.

Communology develops rich media solutions that are available on the Communology Live Media Framework. The following mobile multimedia applications are just some of the applications based on this framework: interactive mobile TV, streaming and video applications, instant messaging (IMPS), mobile catalogue, xHTML browser, sport and news ticker. All rich media products as white label applications can be fully customised, are scalable and naturally are bearer independent.

SurfKitchen is focused on delivering On-Device Portals which can provide a mobile end-user experience superior to alternative browser based solutions.

SurfKitchen’s simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. SurfKitchen’s platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones ensuring the end-user always has fresh content.

SurfKitchen’s solutions have been deployed by major operators throughout the world including Orange Group, Telefonica Moviles Espana, Etisalat, Maxis, Telstra, MTC Group, and Telenor.

Once a year, the “who’s who” of the mobile industry flies to Barcelona for the GSMA Mobile World Congress – a week of meetings, presentations, and deal making. 55,000 attendees, 1,300 exhibitors, 2,700 press – its a big show.

MobiAD News was in Barcelona again this year, keeping our eyes open for trends and interesting new mobile advertising plays. Here’s some of what we found most interesting. more»

AdMob has released the latest statistics for its ad network, covering January 2008. During the period, AdMob saw requests for 2.3 billion impressions, 17.4% above December. This report looks in detail at the top 5 markets: US (close to 50%), India, UK, South Africa, and Indonesia. more»

Acision, the messaging and charging company, and OgilvyOne Worldwide, the global interactive marketing firm, have forged an alliance for mobile marketing. Much wider than advertising alone, the alliance will involve the two companies working on strategies to help operators address churn, while opening the opportunity for new revenue models. more»

Hearst Magazines Digital Media, a unit of Hearst Magazines that oversees the company’s online and mobile properties, today announced a new initiative whereby Hearst will be joining the Nokia Media Network.

With nine mobile sites and nine text clubs, Hearst Magazines Digital Media is the largest U.S. magazine publisher in mobile content. Collectively, the company’s sites pull in more than 4 million mobile site page views per month and distribute content off-deck and across all Tier One mobile carriers. more»

Interview with Derek Handley
Co-founder & CEO, The Hyperfactory

Founded in 2000 in New Zealand, the Hyperfactory has become one of the world’s leading mobile-focused agencies. In the past year, the Hyperfactory has won a Clio, awards at the MMA, the Asia Pacific Digital Media Awards, Best in Show at the OMMAs, and was part of 5 campaigns that won at Cannes Lions.


At the Informa Mobile Advertising Conference in San Francisco, we had a chance to talk with Derek Handley, co-founder and CEO of The Hyperfactory about his view of mobile advertising. more»

A new study conducted for mobile entertainment community Limbo found that over 30% of subscribers surveyed in the US recalled seeing mobile advertisements within the past 3 months. The study also examined variations in age, gender, and ethnicity. Download the study. more»

But Market Explosion Still 1 or 2 Years Away

The Mobile Advertise and Mobile Content Convention organized by 11prozent in Munich brought 160 participants and speakers together for 2 days of exiting talks, panels and exhibits. While the days were full of good presentations there were also enough breaks and a great evening party sponsored by Vodafone for networking and lots of discussion. Read about the key topics discussed at the conference, and the state of the German market. more»

Interview with Henry Stevens
Director Entertainment & Media,
GSM Association

Henry Stevens is responsible for mobile advertising within the GSM Association. MobiAD News had a chance for an in-depth interview with Henry about the background and details of this new initiative. more»

Today at the Mobile World Congress in Barcelona, the GSM Association and five of the world’s leading mobile operator groups made a major announcement that will have a long reaching impact on the future of mobile advertising.

The GSMA announced that five of its members: Vodafone Group, Telefonica O2 Europe, T-Mobile International, FT-Orange Group and 3 (Hutchison Whampoa) have formed a working group to define common metrics and measurement processes for mobile advertising as part of the GSMA’s Mobile Advertising Programme. more»

The subject of measurement for mobile advertising has been a hot topic, and everyone has a view. We gathered the opinions of several key players in the mobile advertising industry – media planners, ad agencies, mobile operators, and ad technology companies. Hear what they have to say. more»

An article on PaidContent.Org reveals that Nokia and Facebook are in advanced discussions on a wide ranging strategic agreement between the two companies. more»

Last week in San Francisco, Informa held their Mobile Advertising and Marketing USA conference. There were speakers from all parts of the mobile advertising value chain as well as from all regions of the world. This post looks at the key discussion topics. more»

Congratulations to Medio and AdMob for winning Technology Pioneer awards at the recent World Economic Forum in Davos! Clearly mobile advertising is becoming recognized as a significant worldwide development. more»

Reuters has announced that it has chosen Nokia Ad Business to provide mobile advertising solutions. Nokia’s media sales team will sell advertising space on Reuters’ UK mobile site as well as offering additional solutions such as branded mobile websites for Reuters’ advertisers. You should check insidemma for business news. more»

Ad Infuse, Smaato and GoldSpot Media have all recently announced further rounds of VC funding. They will receive $12 million, $3.5 million and $3 million respectively. more»

Amobee Media Systems has announced that it has been chosen by Vodafone Italia to offer ad-funded mobile video content to the network’s customers. more»

AdMob has taken further steps in its rapid expansion by opening an office in New York City, and next it looks ready to take on the Japanese market. more»

T-mobile has announced a partnership with Yahoo! that will see the first graphic ads displayed on T-mobile’s web’n’walk service. The ads will be served and sold by Yahoo! more»

Interview with Maria Mandel
Executive Director Digital Innovation,
Senior Partner, Ogilvy



Ogilvy is one of the world’s leading advertising agencies, running successful campaigns for leading brands around the world. At the Informa Mobile Advertising conference we had a chance to interview Maria Mandel about how Ogilvy is bringing mobile marketing to these clients, what the clients are saying, and what she sees are the key opportunities in this emerging area. more»

May 14, 2008
Beverly Hills, USA

Welcome to Mobile Ad Degree, a new mobile advertising educational series presented by Ad Infuse and partners designed to educate advertisers and media executives about the mobile opportunity. more»

7-9th November 2007
Prague Czech Republic

This Prague based event brings together all elements of the Telemedia value chain. There is a pre-conference workshop of particular interest from a mobile advertising point of view more»

15 – 21 June, 2008
Cannes, France

Now in its 55th year, the Cannes Lions International Advertising Festival is still the world’s only truly global meeting place for those interested in creativity in communications. More than 9,000 registered delegates from 85 countries attended the Festival in 2007. more»