A new study published by Harris Interactive looks at consumer reactions to the US economic downturn. The study shows that over 1/3 of consumers say that it will not affect their spending habits, and that mobile advertising is becoming an increasingly viable advertising channel . more»

A recent survey released by mobile marketing company More Mobile Relations (More) reveals that mobile phone users are much more favorable to mobile marketing after they try out useful services. The survey found that 30-40% of users are in favor of user-accepted mobile advertising. more»

Nokia has announced the launch of “Ad Labs” in London and Boston. These labs will aim to train advertising agency workers in the finer points of mobile advertising. more»

uLocate is a publisher of mobile location services. Their cross-carrier location platform enables the rapid deployment of innovative handset and network-based LBS applications.

uLocate partners with carriers, MVNOs and leading consumer brands to bring compelling location applications to mobile subscribers, and have launched pioneering applications including friend finders, family finders, point of interest locators, and photo tagging applications.

Smaato and Ad Infuse have announced a partnership to provide in-application advertising solutions for advertisers, publishers and mobile operators. The partnership will see Ad Infuse’s adInMotion platform connected with Smaato’s SOMA platform in order to enhance both companies reach. more»

Mobiqa are leaders in mobile ticketing and mobile couponing solutions based on the creation, delivery and redemption of barcodes to mobile phones.

Mobiqa’s patented Optimiser technology ensures that the best reach and customer experience is achieved. Mobiqa’s award-winning solutions have successfully been deployed for large scale events and campaigns worldwide and are available for the following sectors: Live events, Cinema, Airlines, Sports Events, Trains, Buses.

Mobile Acuity is a technology company enabling interactive brand marketing campaigns using their visual processing platform. The company was incorporated in January 2006 and has received venture capital from investors including Imprimatur Capital and Scottish Enterprise. The company is a University of Edinburgh spin-out and is supported by the Scottish Enterprise High Growth Startup Unit.

The company’s software platform has a number of core features enabling new capabilities in the area of interactive mobile imaging. In addition to their industry leading image recognition capability, the “image zoning” technology can determine which section of an image the consumer is pointing at and return an appropriate response. Another innovative feature of the platform is the colour ID system that analyses the dominant colours present in an image and bases the response on that. The platforms virtual bluescreen service can accurately extract a portion of an image and reuse this within the response returned to the user. All of these features allow advertisers to make mobile campaigns with a much greater degree of consumer interaction and engagement.

www.mobileacuity.com

i-movo was founded in 2003 with the singular aim to provide a digital voucher service that can be implemented by any retailer without the need for additional hardware or expensive custom software development.

Today i-movo is the world’s only secure digital voucher system using existing payment technology deployed across multiple retailers and used daily by multiple brands.

i-movo is a secure digital marketing platform delivered as “software-as-a-service”. This means there is no hardware to buy, no software to install, no hosting fees to pay every month. We charge to set-up and manage a campaign and then transaction fees for each voucher issued and each redemption request.

With 30,000 branded and independent retailers across the UK able to accept i-movo, it is the de facto standard for digital voucher distribution and redemption.

November 12th & 13th, 2008
San Diego, USA

Are you looking to add mobile to your current campaigns? Are you involved with mobile and want to add new technologies and initiatives? The Mobile Marketing Association’s MOBILE MARKETING FORUM, produced in partnership with Informa Telecoms and Media, is the premiere event to attend this year. more»

20-21 May 2008
Hilton Prague Hotel, Prague

Returning in 2008 Mobile Location services will bring together key industry players for a two day conference looking at enterprise services, fleet tracking, mobile communities, mobile advertising, and more. more»

26-27 June 2008
Singapore

The latest in the series of ad:tech conferences brings brand advertisers, traditional & interactive agencies, portals, on-line publishers and technology providers to the Suntec City International Convention Centre. more»

A new survey in the UK, commissioned by Mobixell Networks, reveals that a sizable opportunity exists among the 16-34 year-old demographic to offer ad-funded mobile content via rich media services like multimedia messaging or mobile video services. Download the full survey results. more»

A recent article written by Colin Gibbs and published by RCR Wireless News gives an interesting overview of AOL’s recent activities in mobile advertising. The article shows that while AOL has been losing ground to Google, Microsoft and Yahoo in the online advertising market, they are actually doing well in the mobile advertising market. more»

Brylcreem has been making mens hair products for over 75 years. When they launched their new “b:” range of hair products aimed at today’s young male population, they decided to run a mobile advertising campaign on the Blyk network.

See the campaign, and read about the customer response. more»

Usage of mobile data services, which enable people to access the Internet, email and other multimedia on the move, is growing rapidly in the European Union as mobile broadband networks proliferate and prices fall, according to the GSM Association. more»

The Annual D&AD (British Design and Art Direction) awards have seen a record number of top prizes being given out. It was also the first time that mobile marketing was recognized. See the winning campaigns! more»

MyScreen Mobile has announced that it has received a minority investment of $10 million from Orascom Telecom. The investment will give MyScreen Mobile exclusive access to Orascom’s 70 + million subscribers in the Middle East, Africa, South Asia and its affiliates’ (Wind Italy and Wind Greece) 18 million subscribers. more»

US Cellular and JumpTap have announced a partnership that will see US Cellular use JumpTap’s white-label search and advertising solutions. The agreement will allow US Cellular customers to search for on and off deck content while JumpTap will have access to US Cellular’s data and usage information in order to deliver the most targeted ads possible. more»

Xtract, who specialize in social advertising intelligence, has announced that it has closed a new funding round of €3.5 million led by Creandum with existing investor ETF III also participating. more»

InsightExpress released results from a survey that divided mobile phone users into three segments based on their usage of their device. The three segments were Mobile Pioneers (15% of the market), Mobile Wannabes (25%) and Mobile Traditionalists (60%). more»

NearbyNow, the search service that allows consumers to find and reserve items at their local shopping malls, has announced that they have received $11.75 Million Series C investment. The round was led by Norwest Venture Partners while existing investor Draper, Fisher, Jurvetson also participated. more»

Position: Senior Account Manager – Agency Sales
Location: London
Company: One of the UK’s leading mobile marketing agencies.

The Role:
The company seeks a Senior Account Manager to head their Agency Account team and help achieve their aggressive expansion plans. more»