11 April 2012
Istanbul, Turkey

TEDXSILKROAD is a one day inspirational conference event that will take place in Istanbul, Turkey, a magnificent and bustling city and a unique bridge between the East and the West. more»

Facebook has announced the introduction of a series of new ad products, including for the previously advert-free mobile platform.

The announcement came as little surprise, following the company’s IPO filing a few weeks ago in which they conceded that didn’t “generate meaningful revenue” from mobile users. more»

Orange has announced a partnership with restaurant chain EAT to promote its new contactless payment system in the UK.

Quick Tap Treats will allow the network’s users with Near Field Communication (NFC) enabled handsets to tap their phone on posters at any one of EAT’s 110 stores to receive a free ‘treat’ every day. more»

GetJar, the worlds second largest app store, has announced the launch of a new virtual currency system rewarding users with virtual money for loyalty (such as minutes spent on the site and actions completed) that can then be used to buy premium games.

The virtual currency, called GetJar Gold virtual currency can be used with Android apps downloaded from any app store, including the Android Market, Amazon AppStore, as well as GetJar’s own. more»

According to a study by marketing research company Nielsen, mobile advertising is more effective in Europe than it is in the United States.

The findings showed that owners of tablets and smartphones in Italy, Germany and the UK were more likely to make a purchase online via their PC after seeing a mobile advert than their American counterparts. more»

Twitter has announced the introduction of sponsored tweets into the timelines of mobile users for the first time.

Users who access Twitter via an Android or iPhone app will begin to see promoted tweets in their feed, on top of the pre-existing promoted trending topics. more»

When Samsung launched their new Galaxy SII handset they were faced with the usual marketing conundrum of how to create a buzz around the launch of a Smartphone in an overcrowded and over-hyped marketplace

Having identified that their target audience spent more time on social games than they did watching prime time television, they came up with the idea of creating an exclusive level of the Angry Birds game.

And the results were spectacular!
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