MobiAD Archives


Google Upgrades AdWords To Focus On Mobile

googleenhancedcamp.gifIn 2012, Google‘s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product.

Now Google has completely upgraded this key product to better focus on mobile and the rapidly growing multi-screen consumer behavior. more»


15.03.2013    Tags: , , ,
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SXSW Accelerator Award Winners

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Earlier this week in Austin, Texas, the winners of the 2013 SXSW Accelerator competition were announced.

The seven winning companies represent the best innovation categories such as Mobile, Gaming, Social, Health, News, Web, plus The Best Bootstrap Company. more»


14.03.2013   
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Mobile World Congress 2013 Wrap up

mwc2013-logo.jpgRecently we spent a week at the Mobile World Congress in Barcelona – the world’s largest event dedicated to everything mobile.

Although the show has been going for many years, it is still the best place to be if you want to see what is happening in the mobile business, and have a chance to meet those that are making it happen.

Here is a brief wrap up of some of the show highlights. more»


11.03.2013    Tags: ,
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McDonalds Uses Advanced Mobile Tech for Customer Satisfaction

goldenarches.jpgOver in Australia, one of the world’s largest brands is using advanced mobile technology on smartphones in a terrific way.

AR, GPS, and Image Recognition all combine to give customers better information about the source of their food products. more»


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Mobile Trends Outlook:
What Will Be Hot in 2013

trends2013.gifGolden Gekko has released their top mobile trends for 2013 list, with a whole host of great advice for retailers, both mobile, online, and traditional.

Of course many of the trends revolve around the explosive growth of mobile retail, including m-commerce, in-store comparisons, CRM, customer loyalty, etc. Take a look at these trends, they could be important for your business. more»


06.03.2013    Tags: ,
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E-commerce Update:
Consumers Strongly Favor Tablets

tablet-ecommerce.jpg2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception.

The e-commerce piece, subtitled – Portrait of a tablet shopper – provides a real eye-opener into tablet users’ purchasing power. And if these statistics don’t motivate retailers to optimize their sites for tablet use, then it seems there’s little hope to save them. more»


06.03.2013    Tags: , , ,
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Winners Announced for Global Mobile Awards

globalmobile2013.gifThis week in Barcelona the GSMA announced the winners of the 2013 Global Mobile Awards.

The Global Mobile Awards are given annually, and offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, services and initiatives to the world. more»


01.03.2013    Tags: ,
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