Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined the reach of TV with the engagement of mobile to create a true phenomenon across the region. more»
Retargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently, it was absent from mobile.
In this guest article, Simon Wajcenberg, Global CEO of Clash Group explains why this is now available, and what this ground-breaking development means for marketers and their brands. more»
Facebook reaches profitability due to mobile success
Facebook has reported its first profit since the company’s IPO last year. At that point, Facebook saw its stock plummet in its opening day. And for the two consecutive quarters afterwards, Facebook was operating at a loss.
Now, for the first time, they’ve reported a net income of $64 million – citing their increased focus on mobile platforms for the turnaround. more»
New Samsung / Electronic Arts Chillingo partnership to lure mobile developers
Android app developers looking to make a bit more money need search no more: a partnership between Electronic Arts Chillingo division and Samsung is offering them 100% of revenue on their work. more»
App developers send texts to power user engagement
How often do you send SMS messages any more? With a whole host of alternative (and, more importantly, free to use) messaging services like Whatsapp, iMessage and Viber, it can often feel like a redundant platform.
However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app. more»
Two thirds of shoppers prefer mobile web over apps
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online.Get the full study here. more»
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Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined the reach of TV with the engagement of mobile to create a true phenomenon across the region. more»
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Retargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently, it was absent from mobile.
Facebook has reported its first profit since the company’s IPO last year. At that point, Facebook saw its stock plummet in its opening day. And for the two consecutive quarters afterwards, Facebook was operating at a loss.
Android app developers looking to make a bit more money need search no more: a partnership between Electronic Arts Chillingo division and Samsung is offering them 100% of revenue on their work.
How often do you send SMS messages any more? With a whole host of alternative (and, more importantly, free to use) messaging services like Whatsapp, iMessage and Viber, it can often feel like a redundant platform.
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed something that should make developers stop and think for a little while: two thirds of smartphone shoppers would rather use a mobile-optimised site than a specific app to buy online.Get the full study here.
