A study released late last year by Nanigans has revealed that mobile Facebook ads on iOS generate up to 1,790% higher ROI than similar ads run on Android!

Nanigans is one of the biggest buyers of Facebook ads, and this conclusion was reached based on a study of more than 200 billion mobile Facebook ads. more»

24 to 27 February, 2014
Barcelona, Spain

MobiAD News was pleased to be able to offer a limited number of exhibition passes to the MWC 2014 thanks to our partnership with the GSMA.

However, we had many many more requests than tickets, so we’ve had to close off the entry. more»

Over the past few years, Africa is experiencing a resurgence, especially in the area of mobile services. Africa contains some of the world’s fastest growing economies, and the mobile sector is an essential contributor of this growth.

MEF Africa is releasing a series of country specific market reports – the first of which highlights Kenya, home of the phenomenally successful m-Pesa payment system! more»

Every year the GSMA runs the Global Mobile Awards contest, which honors excellence and innovation across the mobile industry.

Selected by a judging panel of independent experts, analysts, journalists, and academics (including MobiAD’s Jim Cook), here is a full list of the short-listed nominees, some of the best apps, services, and products in the world of mobile! more»

26 to 27 March, 2014
InterContinental Park Lane, London, UK

The FT’s Digital Media Conference brings together global media leaders and today’s most exciting entrepreneurs to explore the future of media and what it takes to make money from these fast-growing industries. more»

Every year at this time, we see many lists predicting what will be the hot trends for the coming 12 months.

This year one of the best lists we’ve seen comes from MEF, the global community for mobile content and commerce.

Based on a survey of 10,000 mobile users in 13 countries, plus insights from the MEF Global board of directors, the forecast identifies 10 key trends that will influence and shape the mobile industry in 2014.

more»

Two things have become very clear recently:
• Facebook is serious about providing many advertising opportunities
• Consumers love to use Facebook over mobile

This excellent whitepaper looks at recent trends in Facebook advertising, and recommends specific strategies for maximizing returns from Facebook campaigns.
more»

Mobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance.

Now new information from the IAB UK shows that advertising budgets are also making a major shift towards mobile, with 15% of 2014’s digital spend expected to go to mobile activities.
more»

more»