Smart phones make it easy for ad networks to bypass the mobile operator. A major bonus for advertisers is that this eliminates the cost of sharing revenue with mobile operators, and a major bonus for technology providers is that it eliminates the effort to integrate with a mobile operator’s infrastructure.

However, there may be some key advertising benefits that only a mobile operator can provide. In this article, Mark Westling, Founder and CTO of Sigma Limited argues that there are several compelling reasons to include the operator as part of the value chain. more»

It seems as though the Nike brand has always been about more than just sportswear and sneakers. People are passionate about the brand, and with products like the Nike Plus, Nike has become a regular part of their customers’ lives.

Now Nike is taking this one step further with their mobile app campaign Nike True City. This is a location-based city guide – with a social media component – for six of Europe’s most interesting cities, all done with Nike style and flair. Check it out. more»

It is that time of year again, when the entire mobile community starts making plans to attend the Mobile World Congress. This year the GSMA is expecting around 50,000 visitors in Barcelona for the 4 day event.

We listed here a number of activities that are of special interest to those involved with mobile advertising and marketing. more»

A new metrics report from ad optimization company Smaato highlights the difference in click-through rates seen on different phone operating systems.

The winner? Symbian, by a wide margin. more»

A new research report from Gartner predicts that by 2013, the mobile phones will have overtaken PC’s as the most common way to access the internet. At that point, Gartner predicts a global installed base of 1.82 billion phones able to connect to the internet, compared with 1.78 billion PC’s.

The key implication is that companies need to insure that their websites, portals, and web applications adequately support mobile devices.
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The mobile advertising market continued to heat up recently, with Apple‘s acquisition of Quattro Wireless, a mobile ad platform and network company.

This move follows only weeks after global internet search company Google acquired rival ad networkAdMob. more»

Around the world, people have been touched by the devastation resulting from the earthquake in Haiti, and an outpouring of donations has resulted.

And in a growing trend, many relief organizations have setup very effective mobile donation systems to help reach a wider set of potential donors and make it easier to help the desperate people of Haiti. more»

As mobile applications become a larger part of the overall mobile marketing environment, it is important for publishers and brands to be able to understand consumer traffic and usage of apps.

comScore – a company that provides internet and mobile internet measurement services – has teamed up with app measurement company Flurry to do just that. more»

According to a new study, over 80% of UK marketing professionals do not believe that Social Media currently has any impact on their brands.

Further, almost 2/3 have no social media strategy for their company! more»

18 to 20 April 2010
Valencia, Spain

Now in its fourth year, the Festival comprises a two day conference with leading industry speakers, a global awards ceremony, an exhibition of new media opportunities plus unrivaled networking opportunities. more»

Location-based applications are becoming more popular as better positioning systems are built into more mobile devices. This report analyzes the location-based apps from the Apple App Store, RIM App World, and Android Market. more»

Position: Mobile Manager (31)
Location: London, UK
Company: IAB-UK

The Role:
The mobile manager will focus particularly on providing strategic support for the industry, creating insights and improving understanding of mobile. more»

Shopping site eBay reported that the Christmas 2009 holiday season saw a huge growth in the level of mobile commerce activity, with customers using their mobiles to buy a wide range of products, including a $75,000 1966 Chevrolet Corvette. more»