10 to 11 May, 2012
Beijing, China

The Global Mobile Internet Conference (GMIC) is Asia’s largest and most elite mobile Internet conference. It is specifically designed for mobile Internet leaders to connect with each other, to learn from top industry influencers, and to promote their initiatives. more»

A recent report entitled, Mobile & Tablet e-Commerce: Is anyone really ready?, has found that less than a third of online retailers has a Tablet optimized shopping experience available for their customers.

The report by Zmags, a rich media mobile and social merchandising provider, found that of the top 100 internet shopping sites, most were reliant on their standard web pages to provide an “adequate” experience. more»

Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks – either manually, or through the use of specially designed ‘bots’. more»

Apple has increased the revenue given to developers who use the company’s iAd mobile network, in an attempt to increase usage of the struggling business.

Developers will now receive 70% of the revenue generated by ads on their apps, up from 60% before. more»

The majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found.

65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message. more»

Based on documents filed by the Europeans Commission for Consultation, three of the UK’s largest mobile networks have cast aside their differences to form a mobile advertising network.

O2, Vodafone and Everything Everywhere (created in 2010 by the merge of Orange UK and T-Mobile) will create a joint venture to offer brands the ability to capitalize on the demographic targeting information that they possess, in order to place more highly targeted ads onto mobile devices. more»