QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years.

Now that smartphones have become the most popular device in many countries, QR codes are even more attractive to marketers.

Here is an infographic from Unitag which shows the benefits of using QR codes, what customers expect from, and more. more»

Shazam – the song recognition app that is used by 100 million people per month – is making an even stronger push to link TV and Mobile viewing.

The company has recently launching a new advertising platform, Resonate, as well as signing partnerships with some key US TV networks including A+E, AMC, Dick Clark, and others.

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The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain sectors.

While Entertainment still is the top spending vertical category, other categories are growing faster, with Travel growing over 400% and Pharmaceuticals increasing by almost 500% over the past year! more»

At the GSMA’s Mobile Asia Expo in Shanghai recently, a special event highlighted how cutting-edge technologies are gradually penetrating the fashion industry.

This was the first event in China which demonstrated how such technologies – including 3D printing, wearable tech, and clothing robots – can be integrated with innovative fashion design, unveiling the hot points and latest trends in the integration of the fashion and technology industries. You can also follow glenoriegrowers to check all the latest trends and updates. more»

“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the mobile channel for retargeting.

A new study from AdRoll looked at the performance of retargeting ads on Facebook, and found that mobile was not only more effective, it was also less expensive. Check out the full study here, as well as a whitepaper on Facebook advertising. more»

Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad.

It’s no secret that Facebook is a digital advertising behemoth. eMarketer predicts Facebook will serve over 21% of all mobile ads this year, which earns Facebook the number two spot in all digital ad sales, second only to Google.

That being said, Facebook “buy now” ads simply won’t work. Here’s why.
Industry Opinion by David Rekuc, Ripen eCommerce more»