Turkcell, one of the world’s leading operators in the area of mobile advertising, has announced the successful trial of a new advertising service. TiklaKazan shows rich media ads at the end of each phone call, and provides free airminutes and coupons to subscribers. more»

Mobile Applications are becoming more and more popular, and ever larger numbers of brands are coming out with their own “mobile app”.

The IAB UK recently recently worked with its members to put together a “Top 10” list of things brands and agencies should be aware of when designing mobile applications. more»

Mobile advertising company Greystripe has announced that it has secured a further $2 million in funding from NBC Universal’s Peacock Equity Fund. This brings Greystripe’s round C investment to $7.5 million, following a $5.5 million investment from Disney’s Steamboat Ventures, Incubic Venture Capital, and Monitor Ventures. more»

FirstPartner, a UK based research agency has released a very interesting “map” of the Location Based Services industry.

The map provides a overview of the market for LBS solutions, as well as laying out the major players in the LBS ecosystem. more»

Earlier in 2009 IKEA launched a new line of furniture, IKEA PS, whose objective was to stretch the idea of design, to think about empowering people, and to minimize the impact on the world.

With such unusual designs, IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.

The Portable Interior Planner application gives customers the ability to see exactly how the new designs will look in their home, without the need to actually move any furniture! more»

Position: Senior iPhone Developer (26)
Location: Soho, London, UK
Company: An ambitious iPhone Development Agency

The Role:
They are looking for an experienced iPhone application developer, ideally with creative design skills, to join the technical team and take a lead role in the development of iPhone applications for some major media brands. This is initially a contract position but there is the potential for a transition to a permanent role. more»

In the past week there has been a lot of discussion on the internet about “Facebook Lite”, the new version of Facebook that has recently been released for beta testing.

Facebook Lite is apparently intended for users who have slower internet connections, for example on mobile. This may open up new opportunities for mobile marketing. more»

Virtual Zippo Lighter, a free, branded application available in Apple’s iTunes App Store has just passed a major milestone, with 5 million downloads since its launch about a year ago.

Zippo Manufacturing and mobile content company Moderati have said that they will soon be extending its reach with releases in France, Germany, Italy and Spain, plus a premium version of the virtual lighter. more»

The Mobile Marketing Association (MMA) has opened a public review period for the next version of their Global Mobile Advertising Guidelines.

The review period is open to the public, and will run through 31 August, 2009. (the proposed guidelines are downloadable here). more»

AdMob, one of the pioneering companies in mobile advertising, passed a major milestone last week, serving its 100 billionth mobile ad.

Having launched just 3 years ago, this is a sign of the explosive growth that mobile advertising has undergone. more»

Citing rapid growth and the need to expand into international markets, ad network mKhoj has rebranded itself as InMobi. Traditionally focused on Asian and African markets, InMobi recently started operations in the UK with other European countries to follow. more»